Manager, Paid Media

Caleres

Saint Louis, MO

Full Time

Senior

12 days ago

Job Description

About the Role

Join our dynamic and thriving footwear company as a Manager, Paid Media in St. Louis, MO where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, are eager to learn and have an eye for detail, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring and learning.

Key Responsibilities

Develop integrated media strategy for Brand Portfolio brands, optimally utilizing digital, paid search, traditional and emerging media tactics, to achieve company and marketing goals.
Demonstrate ability to analyze and execute digital media forecasting and generate recommendations based on findings.
Lead team and agency partners in implementing, optimizing and tracking results of all paid media strategies and plans.
Assist in the development of best practices for implementing strategic media thinking and tactical execution across the Brand Portfolio.
Manage media channel budgets for each brand to ensure spend is in accordance with budgets and forecasts.
Collaborate with Brand Marketing, Creative, and eCommerce teams to ensure optimal media support of brand initiatives and consistency and integrity of brand in all touch points.
Ensure partnership with analytics, agency partners, and internal stakeholders to create media goals, benchmarks and KPIs that align with customer, brand and business goals.

Requirements

Bachelor's degree in Marketing, Communications, Advertising or related field.
3-5 years experience in digital, paid search, social media, traditional media planning and/or buying.
High proficiency in Excel, experience with Analytics tools preferred.
Strong analytical skills particularly experience with Adobe Omniture, Google AdWords/Analytics and Amazon AMS experience is a plus.

Nice to Have

Experience with Analytics tools.
Experience with Adobe Omniture, Google AdWords/Analytics and Amazon AMS.

Qualifications

Bachelor's degree in Marketing, Communications, Advertising or related field.
3-5 years experience in digital, paid search, social media, traditional media planning and/or buying.

Benefits & Perks

30% Associate Discount across Famous Footwear and Caleres brands.
Benefits that Start Day One including 401k, health benefits and PTO.
Access to onsite gym, Starbucks, Grab and Go Market, and free parking in downtown Clayton, MO.