Manager, Paid Partner Marketing

About the Role

Key Responsibilities

• Plan and lead all aspects of paid marketing campaigns with direct OTT partners from ideation to media planning and execution to post-campaign recap and analysis
• Work with the key Paramount Central Marketing teams to identify new marketing tactics to drive engagement, sign-ups, viewership, and first-to-market opportunities
• Analyze data provided by OTT device partners and provide recommendations and insights, acting as in-house expert on assigned partners
• Partner across Paramount International Streaming Media Strategy, Program Marketing, Analytics and Organic Marketing teams to align marketing beats, optimize targeting, identify successful tactics, and communicate takeaways across teams
• Work with the Director of Connected TV (Paid) Marketing to ensure efficiency across all campaigns, optimizing lines and reallocating spend as applicable to meet goals
• Help develop creative briefs to guide the marketing creative process and support alignment of internal marketing teams on goals and strategies for content campaigns

Requirements

• Bachelor's Degree
• 4+ years experience in streaming with an extensive background of planning and developing, deploying, and analyzing campaigns
• Experience working with CTV (Samsung/Tizen, LG, Vizio, Hisense, etc) and OTT (Amazon Fire TV, Roku) partners
• Proven track-record of planning & leading media campaigns and clearly communicating progress and results
• Understanding of media Key Performance Indicators and how they relate to lifetime consumer metrics
• Previous hands-on experience with digital marketing campaign set up and optimization
• Experience using data and key performance indicator metrics to monitor and measure performance, measure efficiency, and plan ongoing improvements to media campaigns
• Strong understanding of standard reporting suites (Adobe or Google Analytics) and Excel

Nice to Have

• Strong curiosity about entertainment and media, streaming content
• Ability to derive significant insights from media campaigns and articulate findings
• Excellent interpersonal skills and ability to cultivate positive relationships cross-functionally
• Experience in digital subscription services and/or digital retail, e-commerce
• Capacity to work in a fast-paced and constantly changing environment
• A data-driven approach to projects, with experience analyzing and reviewing results
• Excellent oral and written communications skills in English, additional languages a plus
• Media agency experience a plus

Qualifications

• Formal educational background includes a Bachelor's Degree

Benefits & Perks

• Attractive compensation and comprehensive benefits packages
• Generous paid time off
• Opportunities for both on-site and virtual engagement events
• Unique opportunities to make meaningful connections and build a vibrant community
• Medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance, PTO
• Bonus eligibility