Manager, Paid Social Media (Hybrid)

About the Role

Key Responsibilities

• Leverage deep expertise of Paid Social to champion the evolution of capabilities aligned with CarMax's broader media strategy, staying ahead of trends, platform updates, and emerging technologies.
• Develop and execute paid social plans that translate media objectives and audience insights into actionable strategies, aligning tactics with broader social and media strategies through collaboration with planning, analytics, and organic social teams.
• Drive quarterly planning and innovation roadmaps with agency and analytics partners, leading assigned resources to identify new projects and manage the channel backlog of tests and innovations.
• Manage assigned internal and external (agency) team members to ensure flawless campaign execution that achieves objectives, prioritizing workstreams and holding team members accountable.
• Mentor junior team members and foster a culture of learning and growth.
• Lead weekly planning to ensure projects accomplish media goals across social platforms, overseeing campaign setup, pacing, creative trafficking, and reporting.
• Lead data-driven optimization with deep business insights to drive continuous improvement across the media portfolio.
• Manage a budget of up to $20M with precision.
• Serve as the go-to Subject Matter Expert for Paid Social across internal stakeholders and external partners, building strong relationships with platform reps (Meta, TikTok, etc.) to ensure operational excellence.
• Partner with creative, analytics, and strategy teams to deliver cohesive, high-performing campaigns.

Requirements

• 5+ years of experience in paid social media planning and execution for a large brand or agency.
• Proven success managing campaigns across Meta, TikTok, and other social platforms.
• Strong understanding of paid social best practices, tagging, attribution, creative formats, and Dynamic Product Ad capabilities.
• Experience working with cross-functional teams and external agencies.
• Strong project management, communication, and collaboration skills.
• Bachelor's degree in Marketing, Communications, Business, or related field preferred.

Nice to Have

• Experience in omnichannel retail, e-commerce, or consumer-facing industries.
• Understanding of measurement and attribution tools (GA4, Adobe Analytics, etc.)

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field (preferred).