Paid Social Media Planner

About the Role

Key Responsibilities

• Develop execution plans, budget proposals, and implement comprehensive paid social media strategies across platforms such as LinkedIn, Twitter (X), Facebook (Meta), Instagram, Threads, and Xing, following overall media strategy and plans.
• Drive high engagement, conversion rates, and improve Click Through Rate (CTR) across paid social platforms in line with campaign tactics, goals, and objectives.
• Identify optimization opportunities within and across platforms, including testing ad copy, landing pages, content types, and formats, and analyzing performance.
• Analyze campaign performance data, ensure stakeholders understand reporting, and offer actionable insights and recommendations.
• Utilize advanced targeting techniques to reach and engage key audience segments.
• Collaborate with internal teams including creative, content, analytics, and media buyers to ensure campaign alignment and effectiveness.
• Stay informed about industry trends, emerging technologies, and best practices in paid media, ensuring compliance with privacy policies.
• Engage with management and partners to align HPE's global paid social strategy with campaigns.
• Oversee campaign insights and reporting at various intervals, ensuring campaigns meet conversion objectives.
• Align paid social activities across multiple budget streams, ensuring financial viability.
• Assess paid actions' effectiveness and contribute to creative content development.
• Govern and guide paid requests from marketing and field/GEO teams.

Requirements

• Bachelor's Degree preferred.
• 5+ years of hands-on digital marketing experience in paid media, specifically paid social media.
• Proven track record of successful paid social media campaigns with measurable results.
• Quantitative ability and advanced understanding of digital media analytics, including setting up media analytics infrastructure to track KPIs.
• Understanding of current digital marketing and technology trends.
• Knowledge and passion for technology, digital marketing, and innovation.
• Goal-oriented and self-motivated with strong communication skills.
• Drive to deliver and exceed performance goals.
• Proactive, collaborative, and results-driven work style.
• Experience with ad platforms including Facebook (Meta), Instagram, Twitter (X), LinkedIn, Threads, and Xing.
• Ability and willingness to learn new skills independently.
• Strong analytical skills, attention to detail, and organizational abilities.
• Effective communication with clients, partners, and senior management, both verbally and in writing.
• Ability to work effectively in a team environment and independently.

Nice to Have

• Additional skills such as accountability, action planning, active learning, active listening, business planning, coaching, commercial acumen, creativity, critical thinking, customer insights, data analysis management, design thinking, empathy, follow-through, growth mindset, market analysis, and managing ambiguity.

Qualifications

• Educational background includes a Bachelor's Degree (preferred).

Benefits & Perks

• Health & wellbeing support for physical, financial, and emotional health.
• Programs for personal and professional development to help reach career goals.
• Unconditional inclusion and celebration of individual uniqueness.
• Flexibility to manage work and personal needs.