Manager, Paid Social Performance Marketing

About the Role

Key Responsibilities

• Manage end-to-end Paid Social efforts, including channel strategy, campaign execution, analytics, and reporting across platforms such as Meta, TikTok, and Pinterest.
• Build and maintain a testing roadmap to drive incrementality, optimize spend, and scale channel performance.
• Collaborate with internal creative teams and external creators to produce high-performing ad campaigns that balance data-driven insights with compelling creative.
• Ensure efficient results through close campaign management, continuous channel hygiene, and integration of new learnings.
• Stay up to date with Paid Social trends, introducing innovative practices to keep strategy fresh and competitive.
• Structure strong creative briefs and partner effectively with cross-functional stakeholders.
• Drive urgency in optimization, treating every ad dollar as if it were your own.

Requirements

• 3+ years of experience owning an end-to-end performance marketing channel, ideally Paid Social (experience with other paid performance channels considered).
• Deep understanding of Paid Social best practices and industry standards across creative, targeting, bidding, and account structure.
• Strong analytical skills, with the ability to identify trends, make data-driven decisions, and communicate insights effectively.
• Knowledge of ROI, incrementality, and measurement/testing frameworks (A/B tests, holdout tests, etc.).
• Experience creating structured creative briefs and collaborating with in-house teams and external creators.
• High attention to detail, organizational skills, and a proactive approach to problem-solving.
• SQL experience a plus.

Qualifications

• Experience with Paid Social channels and performance marketing.

Benefits & Perks

• Comprehensive benefit program for hourly employees including medical, dental, 401(k), direct deposit, and commuter benefits.