Digital Media Manager, B2B & Paid Social

Kepler Group

Chicago, IL

Full Time

Senior

90k-117k

3 days ago

Job Description

About the Role

The Digital Media Manager, on Kepler's Optimization & Innovation team, will manage and guide a team that uses data-driven insights, innovative best practices, and creativity to design, launch, and manage digital marketing campaigns for a key B2B client account. Kepler executes engineered marketing by leveraging data and technology across paid digital media and CRM channels, acting as an agency of record, in-house team, or hybrid. The company values transparency, growth, and a fun, collaborative work environment, and has been recognized as a great place to work by AdAge in 2022.

Key Responsibilities

Manage 3-5 Optimization & Innovation Analysts & Senior Analysts
Act as subject matter expert and point of escalation for senior client contacts
Become an expert with media trading platforms and analytics tools across multiple digital channels, including Display, Mobile, Search, Social, and Online Video
Provide input and guidance around campaign design and innovation
Launch and actively optimize campaigns across trading platforms
Work with the Media Analytics team to facilitate reporting and ad hoc analyses
Collaborate with the Client Solutions team to understand client goals, provide campaign insights, and communicate results
Codify and share best practices across teams

Requirements

3-5+ years of digital optimization experience and digital advertising account management, account-based marketing (ABM), lead generation
Experience planning, buying, and optimizing paid social campaigns (e.g., Meta ads, LinkedIn ads)
Experience managing 2 or more direct reports
Bachelor's degree with major or minor in a quantitative discipline (e.g., Mathematics, Economics, Engineering, Statistics, Physics)
Strong analytical skills, and comfort with MS Excel, data analysis, and internet technologies
Proven ability to think creatively about challenging analytic problems
Dynamic communication and presentation skills
Ability to self-manage, juggle multiple priorities, and pay strong attention to details
Ability to contribute to a fast-paced, entrepreneurial, innovative, collaborative, team-based environment

Nice to Have

Experience in digital advertising account management and account-based marketing (ABM)
Experience with media trading platforms and analytics tools
Experience with social media advertising platforms such as Meta and LinkedIn

Qualifications

Bachelor's degree in a quantitative discipline such as Mathematics, Economics, Engineering, Statistics, or Physics

Benefits & Perks

Healthcare/Dental/Vision coverage
Unlimited Paid Time Off (PTO)
401k Contributions
$75/month Wellness Stipend
$100/month Mobile Phone Stipend
$50/month Internet Stipend
$500/year Annual Learning Stipend
$2,000/year Annual Tuition Stipend
One-time $200 New Hire Home Office Equipment Stipend
Parental Leave - 16 weeks primary caregiver / 6 weeks secondary caregiver leave
Annual Work From Anywhere - 4 weeks per year

Working at Kepler Group

Kepler is a people-first organization that values transparency, growth, and a collaborative, fun work environment. The company encourages applications from all interested candidates, including women and people of color, even if they do not meet every qualification, to promote inclusivity and diversity.

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