Digital Media Buyer/Strategist, Paid Social and Search

About the Role

Key Responsibilities

• Manage paid social media and search ad budgets, making adjustments to ensure KPIs are hitting goals.
• Create and traffic ads daily using Meta and Google's ad buying interface, with a strong attention to detail & ensuring client ads are without error.
• Perform weekly/bi-weekly check-in calls with clients, reporting on specific initiatives or overall account performance.
• Build recurring and ad hoc client reports and internal account analyses that are both performance & creative development-driven.
• Brainstorm ad content with our creative strategy and editing team, drawing on client needs and input where possible.
• Strategize, execute, and manage a variety of client Meta ad campaigns from data recommendations to execution to analysis.
• Translate technical concepts into actionable, tactical and strategic action plans.
• Familiarize yourself with client products & come up with promotional strategies.
• Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests.
• Gather data on consumer, competitor, and market conditions.

Requirements

• BA/BS degree or equivalent media buying/advertising analyst experience.
• Knowledge of Meta Ads Manager (Blueprint certified preferred a plus).
• Knowledge of Google Ads Manager (Blueprint certified preferred a plus).
• Experience in Performance marketing, media buying, lead generation, or other quantitative/data-driven fields.
• Experience leading client account relationships.
• Proven ability to maintain strong internal, external, and client relationships.
• Strong attention to detail and time management skills including the ability to handle multiple projects and changing priorities.
• Strong, professional verbal and written communication.
• Strong analytical track record.
• Proactive, organized, and able to work well individually and in a team environment.
• Strong knowledge of performance marketing and KPIs vital to e-commerce such as ROAS, CAC/CPA, Conversion Rate, AOV, etc. (preferred).
• Understanding of the online advertising industry and social media (preferred).
• Experience working with Excel/Google sheets for reporting metrics, including constructing pivot tables (preferred).
• Experience working on Marketing Decks (preferred).
• Capable of navigating Google Analytics, Shopify, or other platforms (preferred).
• Experience managing monthly media budgets of $50,000 or higher (preferred).
• Ability to work in a hybrid role in New York City, with a willingness to come to the office 3 days per week.
• Experience with Google Ad Buying: 1 year (Required).
• Experience with Facebook Media Buying: 3 years (Required).
• Language: English (Required).

Nice to Have

• Blueprint certification in Meta Ads Manager.
• Experience with Google Analytics, Shopify, or other platforms.
• Experience managing media budgets of $50,000 or higher.

Qualifications

• High school diploma or equivalent (Required).
• Google Ad Buying: 1 year (Required).
• Facebook Media Buying: 3 years (Required).

Benefits & Perks

• Health insurance
• Dental insurance
• Paid time off
• Vision insurance