Social Media Advertising Strategist (Remote US)

About the Role

Key Responsibilities

• Oversee and lead a collection of Social Media accounts.
• Serve as direct support to client contacts.
• Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements.
• Build strategies for clients each quarter.
• Create, maintain, and optimize budgets for paid media campaigns.
• Deeply understand client positioning and unique value propositions.
• Confirm lead routing is accurate within a CRM.
• Drive cross-sells, upsells, and referrals via client relationships and professional network.
• Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI.
• Support internal and client goals in collaboration with the Associate Director.
• Understand the value of Programmatic campaigns.
• Analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions.
• Build client trust and relationships that create consistent renewals.
• Meet and exceed department KPIs, such as client growth and goal attainment.
• Effectively communicate results with client points of contact and executives.

Requirements

• 2+ years experience working at a performance/digital marketing agency supporting B2B clients.
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads.
• Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV, and more.
• Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and others.
• Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization.
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms.
• Proven success with mid-market or enterprise accounts.
• Ability to translate and articulate strategy and tell stories with data.
• Excellent communication skills and ability to manage multiple projects simultaneously.
• Willingness to travel to visit clients approximately once per year, as needed.

Nice to Have

• Experience with audience segmentation by tier, job title, etc.
• Experience with programmatic campaigns.
• Experience supporting global clients in Canada, the UK, or Australia.
• Knowledge of additional advertising platforms and tools.

Qualifications

• Experience supporting B2B clients in a digital marketing environment.
• Hands-on experience with paid social advertising campaigns, especially LinkedIn Ads.
• Proficiency with advertising platforms and analytics tools.

Benefits & Perks

• Annual base salary range of $70,000 - $80,000 USD with potential for bonus eligibility.
• Medical, dental, and vision plans, disability, and life insurance coverage.
• Benefits supporting mental health, physical health, and overall well-being, including access to certified therapists, virtual workouts, and memberships.
• Unlimited PTO (minimum 2 weeks), paid holidays, your birthday off, and end-of-year recharge.
• Paid parental leave.
• Traditional and Roth 401(k) with a 3% company match.
• Annual bonus based on tenure.
• Remote-first work environment with options for in-office work in Irvine, CA, or global locations where authorized.