Director of Digital Advertising-Social

About the Role

Key Responsibilities

• Serve as the senior strategic Paid Social lead on one or more highly complex, strategic client accounts, working with the internal client team to deliver against client goals via Paid Social channels (Meta, LinkedIn, Reddit, Pinterest, etc.)
• Proactively monitor account performance, identify opportunities for optimization and growth, and work with the team to implement changes.
• Lead analysis of weekly and quarterly performance and trends, and set client expectations via clear, concise, strategic communications.
• Create ongoing and ad hoc reporting deliverables for clients with reports including actionable insights informed by channel best practices and past learnings.
• Work with complex data sets to analyze campaign performance, uncover insights, and drive optimizations.
• Provide clients with best practices on creative, specific to funnel-stage and media tactics.
• Track target audiences' media consumption habits and clients' competitors, providing insights and recommendations.
• Identify testing needs, develop test plans, and work with the client to execute and report on findings.
• Serve as a trusted advisor to senior clients and C-suite executives, articulating strategies and insights with clarity and conviction.
• Advocate for holistic, full-funnel media strategies, ensuring clients understand the interplay between upper-funnel awareness and lower-funnel performance, identifying new channels and partnerships that drive performance and align with client objectives.
• Manage and coach a team of Digital Ad Managers and/or Coordinators, including their day-to-day work and overall professional development.
• Ensure service delivery excellence by providing feedback on weekly client updates, client deliverables, Quarterly Business Reviews, etc.
• Coach your team on Paid Search, Paid Social, and Programmatic channel best practices as needed.
• Ongoing performance management, including completing annual performance reviews & quarterly conversations.
• Serve as the point of escalation for any employee or client issues.
• Be well integrated with the broader client services team - e.g., participate in team meetings, be active on Slack, etc.

Requirements

• 7+ years of experience designing and managing Paid Social advertising campaigns with large budgets & complex strategies across multiple channels and driving quantifiable results.
• B2B experience and/or agency experience is a must.
• Experience leading digital advertising teams (preferably at an agency).
• A strong understanding of full-funnel planning—balancing brand-building with performance marketing.
• Hands-on experience with multiple advertising platforms (Meta, LinkedIn).
• Exceptional presentation and storytelling skills—able to articulate ideas persuasively on paper (decks/memos/sheets) and in a room.
• Client-facing leadership experience, with a track record of selling through strategies to executive stakeholders.
• Experience working cross-functionally with creative, data, and tech teams to bring media strategies to life.
• Experience using analytics tools (Google Analytics).
• Strong project management and communication skills.

Nice to Have

• Experience with Reddit, Pinterest, and other social media platforms.
• Experience managing digital marketing budgets.
• Knowledge of marketing analytics and data analytics tools.
• Leadership experience in a senior role.

Qualifications

• 7+ years of experience in digital advertising, specifically Paid Social campaigns.
• Experience managing large budgets and complex strategies.
• Proven leadership and client-facing experience.
• Experience with analytics tools like Google Analytics.

Benefits & Perks

• Competitive salary.
• Unlimited time-off policy.
• Medical, dental, and vision coverage plus 401(k) matching and Flexible Spending Account (FSA).
• Remotely work for a company that was built for remote work.
• Work with top-tier clients.
• Opportunity to learn from industry leaders.
• Collaborative team environment.