Sr. Lead, Social Media Activation

Bayer

Hanover, NJ

Full Time

Senior

100k-150k

4 days ago

Job Description

About the Role

At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where 'Health for all Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible'. The Sr. Lead, Social Media Activation role within Bayer's Consumer Health division's Media & Digital Platforms (M&DP) team involves supporting the strategy, execution, and optimization of paid social campaigns across major platforms like Meta, TikTok, Pinterest, Snapchat, Reddit, and X. The position offers an opportunity to bridge media, creative agency, and brand efforts, leveraging the latest technology to drive best-in-class paid social outcomes for iconic brands such as Claritin, One-A-Day, MiraLAX, Midol, Afrin, and Alka-Seltzer.

Key Responsibilities

Seamlessly execute campaign launches in social platforms, including all campaign/ad set/ad set up, tagging and trafficking activities with high level of attention to detail to ensure reporting and measurement accuracy
Proactively monitor daily campaign performance to identify optimizations that maximize return on social ad spend, scale investment and ensure brand objectives are met on an ongoing basis
Continuously test and improve optimizations that can be applied portfolio-wide to generate YoY ROI growth from digital media investment
Report on paid social media activations to media strategy, brand and agency teams, and make proactive recommendations for targeting, bidding and creative adjustments
Collaborate with internal and external partners to reach Consumer Health and individual brand goals by participating in new technology, inventory, data, creative and attribution partnerships
Triage and escalate campaign launch and management issues
Focus beyond paid social responsibilities into the larger social media ecosystem including organic social, community management, social listening, and social content development

Requirements

7+ years' work experience
4+ years experience at a major digital platform, ad tech start-up or brand as a hands-on keyboard team member leveraging a leading social media ad buying platform
1+ years experience working in social media other than paid social media (e.g., creative/content, social listening, community management)
Ability to analyze and draw meaningful & actionable insights from data
Proficiency with all major Social Media ad management interfaces and bidding tools (e.g., Meta, TikTok, Pinterest)
Proactive self-starter and able to work in collaborative, matrixed, dynamic, and fast-paced environments
Proficient with Excel and PowerPoint
Strong project management skills; detail-oriented and able to coordinate multiple projects
Clear communicator able to support POVs with solid rationale
Bachelor's degree

Nice to Have

Advanced knowledge of media buying strategy with a focus on Social Media Ad Platforms, channels and formats
Proven ability to work quickly and decisively to meet deadlines and troubleshoot issues
Track record of promotions and increasing responsibility at a company
Ambition to grow with the company and take on more responsibility
Exceptional verbal, written, and presentation skills

Qualifications

Bachelor's degree
7+ years' work experience
Experience with major social media ad platforms and tools

Benefits & Perks

Salary of approximately $100k-150k
Additional compensation may include a bonus or incentive program
Health care, vision, dental, retirement, PTO, sick leave, etc.

Working at Bayer

Bayer seeks an incumbent who possesses a proactive, collaborative, and innovative mindset. The company values energy, curiosity, dedication, and continuous learning, fostering a diverse and inclusive environment where employees are encouraged to grow and take on more responsibility. Bayer emphasizes making a real difference through its mission of Science for a better life and offers a supportive workplace that values employee development and impact.

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