Sr. Lead, Social Media Activation

About the Role

Key Responsibilities

• Seamlessly execute campaign launches in social platforms, including all campaign/ad set/ad set up, tagging and trafficking activities with high level of attention to detail to ensure reporting and measurement accuracy
• Proactively monitor daily campaign performance to identify optimizations that maximize return on social ad spend, scale investment and ensure brand objectives are met on an ongoing basis
• Continuously test and improve optimizations that can be applied portfolio-wide to generate YoY ROI growth from digital media investment
• Report on paid social media activations to media strategy, brand and agency teams, and make proactive recommendations for targeting, bidding and creative adjustments
• Collaborate with internal and external partners to reach Consumer Health and individual brand goals by participating in new technology, inventory, data, creative and attribution partnerships
• Triage and escalate campaign launch and management issues
• Flex focus outside of paid social responsibilities into the larger social media ecosystem including organic social, community management, social listening, and social content development

Requirements

• 7+ years' work experience
• 4+ years experience at a major digital platform, ad tech start-up or brand as a hands-on keyboard team member leveraging a leading social media ad buying platform
• 1+ years experience working in social media other than paid social media (creative/content, social listening, social community management, etc.)
• Ability to analyze and draw meaningful & actionable insights from data
• Advanced knowledge of media buying strategy with a focus on Social Media Ad Platforms, channels and formats
• Proficiency with all major Social Media ad management interfaces and bidding tools (e.g., Meta, TikTok & Pinterest)
• Proactive self-starter and able to work in collaborative, matrixed, dynamic and fast-paced environments
• Proficient with Excel and PowerPoint
• Strong project management skills; detail-oriented and able to coordinate multiple projects
• Proven ability to work quickly and decisively to meet deadlines and troubleshoot issues
• Track record of promotions and increasing responsibility at a company
• Ambition to grow with the company and take on more responsibility
• Clear communicator able to support POVs with solid rationale
• Exceptional verbal, written, and presentation skills
• Bachelor's degree

Nice to Have

• Ability to analyze and draw meaningful & actionable insights from data
• Advanced knowledge of media buying strategy with a focus on Social Media Ad Platforms, channels and formats
• Proficiency with all major Social Media ad management interfaces and bidding tools (Ex. Meta, TikTok & Pinterest and others)
• Proactive self-starter and able to work in collaborative, matrixed, dynamic and fast-paced environments
• Proficient with Excel, and PowerPoint
• Proven ability to work quickly and decisively to meet deadlines and troubleshoot issues
• Strong project management skills; detail-oriented and able to coordinate multiple projects
• Track record of promotions and increasing responsibility at a company
• Ambition to grow with the company and take on more responsibility
• Clear communicator able to support POVs with solid rationale
• Exceptional verbal, written, and presentation skills

Qualifications

• Bachelor's degree

Benefits & Perks

• Salary of approximately $100k-150k
• Bonus or incentive program (if relevant)
• Health care, vision, dental, retirement, PTO, sick leave