Manager, Performance Marketing

Commonwealth Of Pennsylvania

Newtown Square, PA

Full Time

Senior

9 days ago

Job Description

About the Role

The Manager, Performance Marketing at PMI is a strategic and hands-on leader responsible for accelerating customer acquisition, conversion, and revenue growth through paid digital media. This role involves managing campaign strategy, optimization, and budget across multiple channels, leading internal teams and agency partners, and collaborating with analytics, brand, web, and demand generation teams to ensure paid investments are insight-led and aligned with business goals.

Key Responsibilities

Lead strategy, execution, and optimization of paid media campaigns across search, social (LinkedIn, Meta, TikTok), affiliate, and emerging platforms.
Manage campaign development, including platform setup, audience targeting, bidding, creative delivery, and budget pacing.
Define and implement testing frameworks across creative, targeting, and landing page experiences to improve efficiency and scale.
Collaborate with analytics and MarTech to improve attribution, tracking, and reporting infrastructure.
Partner with creative teams to guide asset development and testing based on performance insights.
Lead media mix planning, forecasting, and real-time budget reallocation based on performance.
Monitor digital advertising trends to inform strategic adjustments and identify growth opportunities.
Manage agency relationships and internal contributors with clear KPIs and accountability.

Requirements

10+ years of experience in digital or performance marketing, with ownership of paid acquisition strategy and campaign execution.
Proven success managing campaigns across Google, LinkedIn, Meta, and TikTok with measurable business impact.
Experience leading structured media testing and applying learnings to performance strategy.
Strong analytical and communication skills; able to turn insights into clear action.
Familiarity with DV360, Trade Desk, or similar platforms is a plus.
Bachelor's degree in marketing, Business, or related field; advanced certifications are a plus.
Performance Marketing expertise with hands-on experience managing and scaling paid campaigns across search, social, affiliate, and emerging channels.
Experience in campaign strategy, optimization, testing, data analytics, creative collaboration, attribution, budget management, and stakeholder leadership.
Ability to travel nationally and globally, possibly up to 5%, including weekends or holidays.

Nice to Have

Experience supporting digital learning products, membership models, or professional certifications.
Familiarity with GA4, Looker, Tableau, and ad platform dashboards.
Experience with incrementality testing, MTA models, and cohort-based reporting.

Qualifications

Bachelor's degree in marketing, Business, or related field.
10+ years of experience in digital or performance marketing.

Benefits & Perks

An excellent total package, with compensation and benefits based upon geographic location.
Skill development opportunities to help you grow now and into the future.
Access to a global network to enrich your professional experience.
Flexible options to help balance work time and personal time.
Award and bonus opportunities.

Working at Commonwealth Of Pennsylvania

PMI values and nurtures an environment of inclusivity and diversity, emphasizing communication and collaboration. The company prioritizes health, safety, and well-being, fostering a culture that supports work-life balance and professional growth.

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