Manager, RGM OBPPC

The Coca-Cola Company

Atlanta, GA

Full Time

Mid Level

101k-118k

8 days ago

Job Description

About the Role

The Revenue Growth Management OBPPC (Occasion, Brand, Package, Price and Channel) Manager will support the team's strategic projects, focusing on consumer, customer, and bottler analysis. This role involves developing reports, sharing trends, reviewing performance, and analyzing custom and syndicated data related to consumer strategy, pack strategy, and financial performance. The position requires collaboration with cross-functional teams across the organization, including NAOU, Bottlers, Commercial Ops, Brand, Franchise, Sales, Strategy, and Finance, in a fast-paced, networked environment.

Key Responsibilities

Partner with the RGM team to integrate insights from internal and syndicated data sources, shaping strategic priorities and developing actionable strategies grounded in consumer and shopper insights.
Support strategic initiatives by providing thought leadership and analytical recommendations for the broader system.
Contribute to consumer trend analysis and monthly/quarterly performance scorecards to inform Commercial teams of key financial and consumer performance drivers.
Maintain a knowledge library of insights to support the NAOU commercial and brand teams.
Analyze data from foundational survey platforms (e.g., BevMAP, Bev360, CBL, iSHOP, DINE) and syndicated sources (e.g., Nielsen Scantrack, Numerator, Simmons, Kantar).

Requirements

Bachelor's degree in social sciences or business-related fields.
3+ years of experience in marketing research, custom research, or marketing analytics/business intelligence.
Experience collaborating with marketing or sales teams and analyzing primary and secondary data.
Deep knowledge of consumer, financial, and market data sources.
Strong communication skills, including the ability to convey complex information through presentations and storytelling.
Proficiency in custom research methodologies and industry resources (e.g., Ipsos/Kantar, Nielsen, Mintel, Numerator).
Analytical skills in analyzing quantitative and qualitative data, identifying trends, and integrating data from diverse sources.
Familiarity with business tools (e.g., CCV, Nielsen Connect, Power BI, MS Office Suite).
Ability to translate consumer and industry insights into actionable recommendations.

Nice to Have

Custom research experience for or with a Consumer Packaged Goods (CPG) company.
Master's coursework or degree in social sciences or business-related fields.

Qualifications

Bachelor's degree in social sciences or business-related fields.
3+ years of relevant experience in marketing research, custom research, or marketing analytics/business intelligence.

Benefits & Perks

Full range of medical, financial, and/or other benefits, dependent on the position.
Annual Incentive Reference Value Percentage: 15%, indicating performance at target.

Working at The Coca-Cola Company

The role requires a self-starter with a strong aptitude for learning, excellent communication skills, and the ability to work effectively in a fast-paced, networked environment. Collaboration across multiple teams and a focus on impactful, data-driven decision making are valued.

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