Manager, Search & Analytics

About the Role

Key Responsibilities

• Plan and manage integrated SEO and SEM programs across healthcare client accounts.
• Develop and maintain keyword strategies, paid search campaigns, and technical SEO best practices.
• Own and optimize Google Ads, Bing Ads, and similar SEM platforms to drive measurable outcomes.
• Partner with content, UX, and development teams to embed SEO into site builds, content updates, and navigation structures.
• Build dashboards and reporting frameworks that deliver clear, actionable insights into search performance.
• Monitor KPIs, conversion paths, bounce rates, and landing page performance to optimize outcomes.
• Work with analytics platforms such as Google Analytics (GA4), Google Tag Manager (GTM), and Looker Studio.
• Translate complex data into compelling visual reports and strategic narratives for internal and client use.
• Collaborate with media planners, designers, and strategists to align paid and organic efforts across campaigns.
• Stay up to date on search algorithm changes, compliance standards, and healthcare search trends.
• Leverage AI tools and automation to streamline search management and reporting workflows.

Requirements

• 4-6+ years of experience managing SEO and SEM programs, preferably in healthcare, life sciences, or agency environments.
• Proven success with Google Ads, Google Analytics (Universal & GA4), Google Search Console, and SEMrush or similar tools.
• Experience with keyword research, technical SEO audits, site structure optimization, and metadata best practices.
• Proficient in creating search performance dashboards using Looker Studio, Excel, or BI platforms.
• Working knowledge of analytics tagging, GTM, and campaign performance tracking.
• Strong written and verbal communication skills—comfortable presenting search insights to clients and internal teams.
• Ability to balance hands-on execution with strategic thinking in a fast-paced, collaborative environment.

Nice to Have

• Experience in healthcare, life sciences, or agency environments.
• Knowledge of healthcare search trends and compliance standards (e.g., YMYL).
• Familiarity with automation and AI tools for search management.

Qualifications

• Educational background is not explicitly specified, but relevant experience is emphasized.

Benefits & Perks

• Paid annual vacation, personal and sick time off
• 11 Paid Company Holidays
• Paid Holiday Closure between Christmas and New Years
• Comprehensive health plans, including medical, dental, and vision
• Flexible spending accounts (Healthcare & Dependent)
• Competitive 401(k) investment with company match
• Life & AD&D Insurance
• Commuter Benefits
• Employee Referral Bonus Program
• Employee Assistance Program
• Telemedicine Services
• Voluntary Benefits (Pet Insurance, Identity Theft Protection, Legal Services)
• Summer Fridays
• Emphasis on Social Impact with employee resource groups and programming
• Lunch Credit for In-Office Days
• Annual Employee Gatherings & In-Office Events
• Hybrid work model requiring at least two in-office days per week