Manager, Search Engine Marketing

NAPA Auto Parts

Birmingham, AL

Full Time

Senior

6 days ago

Job Description

About the Role

The Manager, Search Engine Marketing will be primarily focused on driving search engine optimization (SEO) strategies to increase website traffic, improve search rankings, enhance online visibility, and ensure site health in the eyes of search engines. This role will also work closely with the PPC team to align search marketing efforts across paid and organic channels. The ideal candidate will have deep technical SEO expertise, a working knowledge of the changing landscape with AI Engine Optimization, combined with strong cross-functional collaboration skills.

Key Responsibilities

Develop, implement, and optimize comprehensive SEO strategies including on-page, off-page, technical SEO, and content optimization.
Collaborate closely with the PPC/Paid Media team to ensure alignment between organic and paid search efforts.
Partner with content, web development, and design teams to execute SEO best practices and improve user experience.
Analyze SEO performance metrics through tools like Google Analytics, Google Search Console, Ahrefs, or similar, and prepare actionable reports.
Identify and resolve technical SEO issues such as site architecture, crawlability, and indexing challenges.
Stay current with industry trends, search engine algorithm updates, and evolving SEO and AI practices.
Support cross-channel marketing campaigns by providing SEO guidance and insights.

Requirements

Typically requires a bachelor's degree in Marketing or a related field and five (5) to seven (7) years of related experience or an equivalent combination.
Proven SEO experience (3-5 years) with measurable improvements in search rankings and organic traffic.
Strong understanding of SEO tools and platforms such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
Familiarity with PPC advertising platforms (Google Ads, Bing Ads) and the ability to collaborate effectively with PPC teams.
Excellent analytical skills with the ability to interpret data and deliver actionable insights.
Knowledge of HTML and website optimization best practices is desirable.
Strong communication and project management skills.
Experience managing SEO projects and initiatives cross-functionally.
SEO certifications or relevant training preferred.
Deep background in technical SEO best practices including canonicalization strategy, schema implementation, and XML sitemap maintenance.

Nice to Have

Experience with tools such as BrightEdge, Agency Analytics, Google Analytics and/or Adobe Analytics, Google Search Console, Google Merchant Center, SEO quake or other SEO auditing tools.

Qualifications

Bachelor's degree in Marketing or a related field
5 to 7 years of related experience

Benefits & Perks

Options for healthcare coverage
401(k)
Tuition reimbursement
Vacation, sick, and holiday pay

Working at NAPA Auto Parts

Motion offers an excellent benefits package which includes options for healthcare coverage, 401(k), tuition reimbursement, vacation, sick, and holiday pay. The company emphasizes a policy of equal opportunity employment and values diversity and inclusion in its workforce.

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