Manager, Seller Marketing & Enablement

About the Role

Key Responsibilities

• Plan and execute seller engagement strategies to support onboarding, education, retention, and reactivation of sellers on Fanatics Live
• Create and manage lifecycle marketing campaigns tailored to seller segments and performance tiers
• Develop and manage the Seller Academy to ensure sellers have access to updated resources about new product improvements and overall platform functionality
• Manage seller communications, including selecting the right channels and crafting clear, effective messaging
• Oversee seller support systems and tools such as Zendesk and OpenPhone, ensuring a smooth and responsive seller experience
• Plan and coordinate in-person seller activations and shows at Fanatics Live studios to build deeper community engagement
• Develop community programs including seller forums, ambassador initiatives, and virtual events
• Produce and distribute content such as newsletters, platform updates, and seller spotlights
• Act as a key point of contact for seller communications and community feedback
• Collaborate with cross-functional teams to align seller experience with product and category initiatives
• Track key metrics and report on engagement performance, identifying opportunities for optimization
• Support promotional campaigns that increase seller participation in key events or launches
• Contribute to the development of loyalty programs and recognition initiatives
• Advocate for seller needs and insights across internal teams

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4-6 years of experience in B2B, marketplace, or e-commerce marketing focused on engagement or partner success
• Strong written and verbal communication skills, with a knack for storytelling and clarity
• Experience managing seller tools and platforms such as Zendesk, OpenPhone, HubSpot, or equivalent systems
• Proven ability to manage educational programs or knowledge bases like a Seller Academy or resource hub
• Analytical mindset with experience interpreting campaign data and engagement KPIs
• Collaborative and proactive approach to working cross-functionally
• Passion for empowering entrepreneurs and building inclusive communities
• Familiarity with marketplace dynamics or seller platforms is a plus

Nice to Have

• Familiarity with marketplace dynamics or seller platforms

Qualifications

• Educational background in Marketing, Communications, Business, or related fields

Benefits & Perks

• Salary range in NYC: $145,000 - $155,000 (base pay only, excluding incentives)
• Salary range in Los Angeles: $110,400 - $138,000 (base pay only, excluding incentives)