Manager, SEO

About the Role

Key Responsibilities

• Define opportunities, strategic priorities, and roadmaps to drive organic AI/social growth based on emerging trends and current performance, including informing the Editorial Content team's roadmap and prioritization.
• Manage execution and optimization of performance-oriented campaigns across search AI (e.g., Google AI), emerging AI engines (e.g., Chat-GPT), and social platforms (e.g., Reddit, X, Meta, YouTube) to increase organic visits and conversions.
• Continuously optimize landing page conversion rates at various stages of the customer journey, from content/research to conversion-oriented pages.
• Analyze marketing data and metrics to measure the effectiveness of SEO efforts, including A/B testing, report building, and communicating results to stakeholders.
• Monitor SEO/AI organic performance across all markets, report trends and impact to the Executive Team, and lead organic traffic forecasting efforts.
• Define and manage budget needs and engineering resource allocation.
• Lead internal communications and collaborate with Engineering, Product, Editorial Content, Analytics, and other Marketing teams to align efforts with business goals.
• Stay updated on industry trends, competitor strategies, and customer preferences to inform SEO initiatives.

Requirements

• 7+ years of professional experience in SEO, preferably in-house and enterprise-level, with a strong understanding of SEO principles and recent AI trends.
• Strong strategic thinking and problem-solving skills to identify opportunities and set priorities.
• Excellent communication skills to synthesize and present insights and recommendations to partners and senior leadership.
• Proficiency in data analytics tools such as Looker and Google Analytics, and SEO tracking platforms.
• Ability to work in a fast-paced environment and adapt to changing marketing trends and technologies.
• Effective liaison skills with internal teams, partners, and executive leadership.
• Experience leading teams, particularly content and/or engineering teams.
• Attention to detail in tracking data and executing roadmap elements accurately.

Nice to Have

• Experience in SEO in the automotive industry or related fields.
• Experience with AI search engines and social media platforms.

Qualifications

• Formal educational qualifications are not explicitly specified in the description.

Benefits & Perks

• Best-in-class benefits and compensation, including equity for all employees.
• Career development programs, corporate giving, employee resource groups, and communities.
• Flexible hybrid work model and robust time off policies.
• Perks such as daily free lunch, a new car discount, meditation and fitness apps, and commuting cost coverage.