Manager, SEO

About the Role

Key Responsibilities

• Hold structured one on ones with each direct report focused on: Daily task execution, Employee growth/development goals and related action items, Blockers/needs.
• Develop clear, actionable development plans for employees to improve their performance as an SEO Specialist by reviewing work product for process accuracy, speed, SEO quality/critical thinking against best practices, and providing feedback.
• Create and coach employees towards stretch assignments to foster growth.
• Conduct a monthly review of Accounts KPIs, strategies and deliverables to ensure standards of excellence, and provide feedback to Strategists.
• Serve as second escalation step for client issues, concerns or other account-related critical situations.
• Identify opportunities for innovation, testing, case studies and service development.
• Manage, train-on, improve on and innovate SEO Specialist processes, including documentation.
• Coach Specialists through deep dives to improve their skills.
• Support Specialists or contact for client calls as needed.
• Assist in setting and executing department OKRs.
• Advocate for SEO Specialists' needs, issues, blockers to department leadership.
• Cascade departmental policy/process changes and ensure work is completed according to schedule.
• Manage individualized projects, initiatives or responsibilities as assigned by the Director.
• Perform other administrative duties such as approving employee time sheets, time off requests, balancing schedules, and employee reprimand escalation.

Requirements

• Passion for SEO.
• Knowledge of AEO and GEO, with implementation experience a plus.
• Minimum 3 years in an SEO service role preferred.
• Minimum 2 years in a management/supervisor role preferred.
• Advanced SEO Skills including Google Business Profile, Citation Management, Technical, Content, Strategy, Research, Analytics.
• Demonstrated understanding of critical thinking as it applies to SEO.
• Knowledge and understanding extending past definitions into practical application and advanced problem solving.
• Deep understanding of how to read digital marketing analytics and develop effective strategies.
• Ability to self-manage under limited supervision.
• Creative ideation.
• Confidence and comfort speaking with clients.
• Comfortable delivering critical feedback upwards and downwards.
• Drive to find creative ways to deliver results for clients and embrace change positively.

Nice to Have

• Implementation experience with AEO and GEO.

Qualifications

• Minimum 3 years in an SEO service role.
• Minimum 2 years in a management/supervisor role.

Benefits & Perks

• Medical, Dental & Vision Healthcare Plans.
• New Hire Stipend for Home Office Set-Up.
• Generous PTO.
• Refuel - a service based recognition program with additional paid time away.
• Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day.
• Learn more about our Benefits, Perks, & Culture on our LinkedIn Life Pages.