Manager SEO & Promo Merchandising

About the Role

Key Responsibilities

• Develop and lead a comprehensive SEO strategy, including technical SEO, content optimization, and structured data implementation.
• Conduct regular technical SEO audits, identifying and resolving site health issues such as crawl errors, page speed, duplicate content, and schema markup.
• Manage site architecture, sitemaps, robots.txt, redirects, and canonicalization to ensure optimal indexing and crawlability.
• Partner with content and UX teams to create and optimize landing pages based on keyword research, competitive analysis, and user intent.
• Guide internal teams on SEO best practices across all digital content (web, blog, social, video).
• Oversee multilingual SEO strategies to support international markets.
• Monitor and manage brand inclusion in AI-driven search tools such as ChatGPT, Google's AI Overviews, Bing Copilot, and similar platforms.
• Establish KPIs and reporting for visibility, accuracy, and referral traffic from AI-driven search results.
• Develop strategies to optimize brand representation within AI responses and voice search platforms.
• Partner with analytics teams to define and track key SEO performance metrics.
• Provide executive reporting on organic visibility, AI search inclusion, keyword rankings, traffic performance, and ROI impact.
• Supervise SEO specialist and external agency partners to execute tactical SEO initiatives.
• Collaborate cross-functionally with brand, product, design, technology, and analytics teams to integrate SEO requirements.
• Act as an internal evangelist for SEO and AI search discoverability, influencing leadership on emerging opportunities.
• Stay current with industry trends, Google algorithm updates, AI search developments, and best practices.
• Test and evaluate new SEO tools, platforms, and approaches to ensure the brand maintains a competitive edge.

Requirements

• Bachelor's Degree in Marketing, Digital Media, Web Development, Computer Science, or related field; or equivalent experience.
• Minimum 5 years of experience in an SEO-focused role in an e-commerce environment.
• Travel/hospitality industry or travel agency experience preferred.
• Knowledge of the tourism/travel/cruise industry.
• Sound knowledge of marketing fundamentals and decision-making skills for content placement and product merchandising.
• Strong verbal and written communication skills to create clear web content.
• Interpersonal and business skills to interact effectively with all team levels.
• Highly detail-oriented with organizational and time management skills to handle multiple projects.
• Ability to work effectively in a team environment.
• Ability to persuade and convince others.
• Ability to handle multiple assignments under pressure with minimal error.

Nice to Have

• Experience with AI search tools and emerging platforms.
• Experience in the travel or hospitality industry.

Qualifications

• Bachelor's Degree in relevant field or equivalent experience.