Manager, Social Media

About the Role

Key Responsibilities

• Execute social strategies across all owned channels, identifying opportunities for activation and optimization.
• Ensure all social content supports brand goals and objectives.
• Develop original content and leverage user-generated content to foster AMC's brand voice.
• Identify storytelling opportunities to engage audiences.
• Manage the social media calendar, balancing evergreen campaigns and promotional initiatives.
• Use insights and data to optimize content performance.
• Manage project requests from internal partners and collaborations with content creators.
• Coordinate content scheduling and publishing across platforms.
• Provide creative ideas, lead brainstorms, and manage creative production when needed.
• Monitor and report on performance of evergreen campaigns and promotional initiatives.
• Generate monthly reports with insights and actionable recommendations.
• Track progress against goals, objectives, and Key Performance Metrics (KPMs).
• Manage external agency partners for community management.

Requirements

• Bachelor's degree in marketing, journalism, advertising, communications, or related field.
• 4+ years of professional social media and marketing experience.
• 2+ years of experience in a social media manager capacity.
• In-depth knowledge of social media platforms, including Facebook, Instagram, X, TikTok, YouTube, and Snapchat.
• Strong understanding of major social media platforms, their algorithms, audiences, and best practices.
• Ability to align social media activity with business objectives in a strategic, goal-oriented way.
• Exceptional attention to detail and organizational skills to manage a robust content calendar.
• Excellent communication skills with impeccable spelling, grammar, and editing skills.
• Ability to identify and recommend emerging social media trends and assess their relevancy to AMC marketing messages.
• Analytical mindset with the ability to draw insights and make data-driven optimizations.

Nice to Have

• Passion for film and deep knowledge of upcoming movie titles and trends in the entertainment industry.
• Enthusiasm for a variety of social media channels and active user engagement.
• Proficiency in Microsoft Office.
• Experience with social media management software for planning, publishing, and reporting.
• Experience developing and publishing organic brand social content.
• Knowledge of social media analytics and reporting.
• Self-starter with the ability to multitask and manage shifting priorities.
• Strong collaboration skills to inspire and guide cross-functional teams.
• Flexible and adaptable in a fast-paced, changing environment.

Qualifications

• Bachelor's degree in marketing, journalism, advertising, communications, or related field.
• 4+ years of professional social media and marketing experience.
• 2+ years of experience in a social media manager capacity.
• In-depth knowledge of social media platforms, including Facebook, Instagram, X, TikTok, YouTube, and Snapchat.
• Strong understanding of major social media platforms, their algorithms, audiences, and best practices.

Benefits & Perks

• Hybrid work schedule (remote/in-office)
• Annual bonus potential
• Accrued vacation and absentee time plus 12 paid holidays, including a day for your birthday
• Reduced working hours on Fridays during summer
• Comprehensive medical, dental, and vision coverage
• Free, confidential Employee Assistance Program (EAP)
• 401(k) match
• Relaxed, collaborative office environment with Coca-Cola Freestyle machines
• On-site gym facility
• Daily free popcorn and discounts on food and drinks
• Savings on AMC gift cards
• Free movies at any AMC theatre nationwide and up to 8 friends and family movie passes