Manager, Social Media & Influencer Marketing

About the Role

Key Responsibilities

• Develop and execute comprehensive social media strategies across Instagram and TikTok to increase brand awareness and drive sales.
• Create, curate, and manage high-quality visual and video content that reflects Aspen Collection's premium brand aesthetic and mountain lifestyle values.
• Identify, recruit, and manage relationships with macro and micro-influencers and creators, athletes, and brand ambassadors aligned with our ski and activewear market.
• Plan and execute influencer campaigns, negotiating contracts, providing creative content briefs, managing deliverables, and measuring campaign performance and ROI.
• Collaborate with product development and marketing teams to create integrated campaigns that highlight new collections and seasonal launches.
• Monitor social media trends, competitor activities, and industry developments to identify opportunities for brand positioning and content innovation.
• Support social media advertising budgets and optimize paid campaigns across platforms to maximize reach and conversion rates.
• Engage with online community members, respond to comments and messages, and foster positive brand relationships through authentic interactions.
• Coordinate with photography and videography teams to produce on-location content at ski resorts, outdoor venues, and lifestyle settings.
• Analyze performance metrics, prepare monthly reports, and provide data-driven recommendations for strategy optimization and budget allocation.
• Plan and execute social media activations as appropriate.
• Maintain brand voice consistency across all platforms while adapting content tone and style to different audience segments and platform requirements.
• Leverage affiliate marketing platforms and partnerships to drive revenue, optimize performance through tracking and reporting, and collaborate with influencers to amplify affiliate sales opportunities.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• 3-5 years of experience in social media marketing, preferably within outdoor, lifestyle, or luxury retail brands.
• Proficiency in social media management tools and creative software (Adobe Creative Suite, Canva, Dash Social).
• Proficiency in Microsoft Office Suite.
• Demonstrated success in influencer marketing campaigns with measurable results, including experience with influencer management platforms, affiliate marketing platforms, and contract negotiations.
• Strong portfolio showcasing content creation skills, campaign management, and ability to grow social media audiences and engagement rates.
• Deep understanding of outdoor lifestyle culture, ski industry trends, and activewear market dynamics.
• Exceptional written and visual communication skills with proven ability to create compelling storytelling content.
• Strong project management and organizational skills to handle multiple campaigns and deadlines.
• Ability to work cross-collaboratively with teams.
• Data-driven mindset with experience in social media analytics and performance optimization.
• Intermediate skiing/riding ability.

Nice to Have

• Experience with influencer management platforms and affiliate marketing platforms.
• Experience negotiating contracts with influencers and brand ambassadors.
• Experience in outdoor, activewear, or luxury retail markets.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• 3-5 years of relevant social media marketing experience.

Benefits & Perks

• Health, Dental and Vision Insurance Programs
• Flexible Spending Account Programs
• Life Insurance Programs
• Paid Time Off Programs
• Paid Leave Programs
• 401(k) Savings Plan
• Employee Ski Pass and Dependent Ski Passes
• Other company perks