Manager - Social Media Selling Program

First Horizon

Charlotte, NC

Full Time

Mid Level

5 days ago

Job Description

About the Role

The Marketing team at First Horizon is looking for a talented Social Selling Manager to support our social media strategy across platforms and disciplines. This person will collaborate with internal and external resources to elevate our social practice across marketing, with a specific focus on our internal social media selling program, a unique social media initiative designed to elevate hundreds of our employees as thought leaders across digital. Reporting to the VP, Social Media Director, the role involves partnering with a wide variety of internal stakeholders including: Marketing, Creative, MarTech, Analytics, CX, Corporate Communications, Public Relations, Customer Care, HR, Bankers, Advisors and other business leaders across our lines of business. You will also work closely with our C-Suite executives to assist in our Executive Social Media initiative. This role will be in-office five days per week across our footprint, with location in Memphis, TN or Charlotte, NC preferred.

Key Responsibilities

Lead internal social selling initiatives, including content creation, vendor management, strategy, training, deployment and analytics.
Maintain social media subject matter expertise; keep up with social marketing trends, industry and competitor trends, changes/enhancements to social media channels, etc.
Manage external relationships with agencies, social platforms, technology vendors, etc.
Assist with social training for associates including but not limited to strategy, mentorship, resources management, social media trends and documentation for standard methodologies.
Maintain corporate social media policy and strategies, including crisis and customer care support, identifying issues in real-time while working across internal teams to respond effectively.
Provide regular partner reports that analyze the success of social media activity in helping to achieve goals and provide recommended solutions for improvement.
Manage relationship with Legal, Risk and Compliance to monitor and maintain program compliance with industry regulations and firm policies.
Generate reports and provide insights for business partners on user engagement, adoption and success of the program.
Support regional and local marketing events and requests.

Requirements

2-5 years of work experience in digital platforms, social media or equivalent.
Deep understanding of LinkedIn, Facebook, Instagram and X (formerly Twitter).
Experience using social media management systems for social selling strongly preferred.
Specific experience with Sprinklr, Hearsay, Yext and/or Salesforce a strong plus.
Bachelor's degree or equivalent experience preferred.
Work experience in Financial Services or highly regulated industry a plus.
Experience working with C-Suite executives a plus.

Nice to Have

Experience using social media management systems for social selling.
Specific experience with Sprinklr, Hearsay, Yext and/or Salesforce.
Work experience in Financial Services or highly regulated industry.
Experience working with C-Suite executives.

Qualifications

Bachelor's degree or equivalent experience preferred.

Benefits & Perks

Medical with wellness incentives, dental, and vision.
HSA with company match.
Maternity and parental leave.
Tuition reimbursement.
Mentor program.
401(k) with 6% match.
More -- FirstHorizon.com/First-Horizon-National-Corporation/Careers/Our-Benefits.

Working at First Horizon

First Horizon Corporation is a leading regional financial services company, dedicated to helping our clients, communities and associates unlock their full potential with capital and counsel. The company has been recognized as one of the nation's best employers by Fortune and Forbes magazines and is a Top 10 Most Reputable U.S. Bank.

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