Manager, Strategic Product Marketing

GenScript

Piscataway, NJ

Full Time

Senior

90k-110k

8 days ago

Job Description

About the Role

The Manager, Strategic Product Marketing at GenScript is responsible for managing the key product line services of the Molecular Biology business. This role involves leading projects from definition through launch, gathering customer feedback and market intelligence, and managing product lifecycle and pricing. The position reports to the Head of Global Product Management, Molecular Biology, and offers flexibility for remote work or based in Piscataway, NJ. GenScript is a global biotech company committed to making humans and nature healthier through biotechnology, with a focus on gene synthesis, biologics, cell therapy, and related fields.

Key Responsibilities

Manage product lifecycle including P&L, market analysis, product roadmap & strategy, pricing review, process optimization, and internal system upgrades
Lead new/upgraded services from planning and execution to successful launch
Conduct market research and Voice of Customer (VoC) analysis to identify trends, unmet needs, and opportunities
Develop customer-facing materials including flyers, videos, webinars, handbooks, white papers, and promotional materials
Monitor the competitive landscape for significant shifts, articulate implications for the business, and develop appropriate responses
Provide critical insights and recommendations based on external and internal assessments to drive sustainable growth for product lines
Work closely with R&D and Production teams to develop new products and optimize existing services through customer feedback and market trend analysis
Collaborate with marketing team to develop go-to-market (GTM) strategies for new service offerings, regional campaigns, promotions, and initiatives
Provide on-market support to the commercial team

Requirements

Bachelor of Science degree in life sciences or related discipline
2-5 years' experience in Product Management & Marketing roles in the life sciences industry
Demonstrated ability to conduct market research and develop business cases
Outstanding written and verbal communication skills
Knowledge of molecular biology service market and gene synthesis
Track record of success in leading and launching key projects
Cross-Functional Knowledge
Experience working with CRO is a plus

Nice to Have

Master of Science or PhD degrees in life sciences

Qualifications

Bachelor of Science degree in life sciences or related discipline
Master of Science or PhD degrees in life sciences (desired)

Working at GenScript

GenScript is committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It maintains a drug-free workplace and ensures equal employment opportunity without discrimination or harassment based on race, color, religion, sex, sexual orientation, gender identity, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship, or veteran status.

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