Data Products and Insights Marketing - Senior Advisor

About the Role

Key Responsibilities

• Define and champion a portfolio of data products and insight services, owning the full marketing lifecycle from market research and positioning to launch and ongoing demand generation.
• Translate complex analytics into clear value propositions and messaging that resonate with customers-showing how our insights reduce risk, lift revenue, and improve operational efficiency.
• Develop and execute integrated Go To Market plans, including digital campaigns, events, partnerships, and content, to accelerate awareness, adoption, and upsell of our data offerings.
• Create high-impact campaigns-case studies, white papers, webinars, and demo-driven collateral-that showcase how our insights power smarter business decisions.
• Continuously monitor the fintech and payments landscape, identify whitespace opportunities, and build dynamic battlecards and playbooks that empower sales teams to articulate our differentiation.
• Partner closely with Sales and Customer Success to develop consultative selling tools, demo scripts, ROI calculators, and enablement materials that position us as trusted advisors.
• Track and optimize key performance metrics-lead generation, pipeline velocity, and win rates-and iterate quickly based on data driven insights using marketing automation and account based marketing tactics.
• Collaborate cross-functionally with Product Management, Data Science, UX, and Engineering to align on roadmaps, incorporate customer feedback, and refine product enhancements.

Requirements

• 10+ years of experience in product marketing or insights marketing roles in fintech, payments, SaaS, or other datacentric organizations, with a proven track record of driving marquee product launches and scaling revenue.
• Hands on experience partnering with analytics and data science teams to translate features into real world impact for clients.
• Demonstrated history of building multichannel marketing campaigns, account based marketing programs, and sales enablement assets that deliver measurable pipeline and bookings.
• Prior experience leading marketing teams and collaborating with Product, Sales, and Engineering stakeholders to drive results.
• Bachelor's degree in Marketing, Business, Analytics, Technology, or a related field, or an equivalent combination of education, work, and/or military experience.

Nice to Have

• MBA or MS in Marketing, Business, Analytics, or a related discipline.
• Experience in payments intelligence, financial services, or working with large payment processing ecosystems.
• Hands on familiarity with marketing automation platforms and analytics tools (e.g., HubSpot, Marketo, Tableau).
• Prior experience managing marketing budgets.
• Proven success engaging external audiences through conferences, byline articles, and analyst relations to position your organization as a thought leader.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, Technology, or a related field, or an equivalent combination of education, work, and/or military experience.

Benefits & Perks

• Medical, Vision and Dental Benefits
• Comprehensive benefit plans to suit your unique needs
• Fuel Your Life Wellness Program
• Resources to elevate your well-being
• 401k, Employee Stock Purchase Plans and Incentives & Bonuses
• When Fiserv performs well, so does your financial health
• Employee Resource Groups
• Celebrating inclusion in the workplace
• Paid Time Away
• Providing the time off to manage personal needs