Manager, Web & Media Analytics, Global

About the Role

Key Responsibilities

• Implement, configure, and maintain web and media analytics platforms, including Adobe Analytics, Google Analytics (GA4), and social media insights tools, ensuring accurate data collection and reporting.
• Coordinate tag management implementation through Adobe Launch and GTM.
• Monitor website and media channel performance metrics, including traffic, engagement, conversion rates, and audience behavior.
• Conduct in-depth analysis of data to identify trends, patterns, and opportunities for optimization.
• Create and maintain tracking architecture, implementation of tagging, and validation of measurement techniques across digital products and marketing.
• Develop tracking architecture for digital initiatives and campaigns, producing technical specifications for implementation.
• Liaise with third-party partners and vendors to drive scope and process documentation.
• Respond to evolving business needs with agility, ensuring analytics deliverables are completed at the pace of business with quick turnarounds.
• Create, maintain, and deliver regular reports and dashboards to help teams understand opportunities and track progress against key performance metrics.
• Visualize data effectively using tools like Adobe Analytics, Power BI, and Looker.
• Monitor industry trends and competitors' digital presence to identify opportunities and threats.
• Stay current with evolving digital tracking technologies, industry standards, and best practices; recommend innovative analytics solutions.
• Work with cross-functional teams to develop and implement data-driven strategies for improving website and media channel performance.
• Advise on digital media and CRM tracking based on experience with Google Marketing Platform, DSPs, CDPs, and Salesforce Marketing Cloud.
• Conduct A/B testing and user experience analysis to optimize engagement and conversion rates.
• Ensure data privacy and compliance with regulations such as GDPR or CCPA.
• Help establish data governance best practices and educate stakeholders on data collection and processing.
• Collaborate with IT, marketing, digital, content, and creative teams to integrate analytics into digital assets.
• Partner with external media agencies to align on campaign measurement strategies and optimize performance reporting.
• Collaborate with global property teams to align strategies and deliver insights supporting local goals.
• Provide training and guidance on web and media analytics best practices.

Requirements

• Proven experience (5+ years) in web and media analytics or a similar role.
• Subject matter expertise in tracking architecture, tag management, conventions, and martech platforms including analytics and digital personalization.
• Experience implementing and maintaining web analytics tools (Adobe Analytics, Google Analytics) and tag management systems (Adobe Launch, GTM).
• Proficiency in implementing and troubleshooting tracking codes via tag management systems.
• Proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics) and data visualization tools (e.g., Looker, Power BI).
• Knowledge of SEO principles and digital marketing strategies.
• Strong analytical and problem-solving skills with the ability to translate data into insights.
• Excellent communication and presentation skills, with the ability to tell a story with data for audiences of different technical levels.
• Strong project management and organizational skills.
• Experience with global markets and location-based businesses.
• Familiarity with HTML, CSS, and JavaScript is a plus.
• Required to be an Adobe Certified Expert - Adobe Analytics Business Practitioner, Developer certification a plus.
• Required Google Analytics Certification.
• Candidates should be based in Dallas, TX or New York City.

Nice to Have

• Familiarity with HTML, CSS, and JavaScript.
• Adobe Certified Expert - Adobe Analytics Business Practitioner, Developer certification.

Qualifications

• Proven experience (5+ years) in web and media analytics.
• Certifications in Adobe Analytics and Google Analytics.

Benefits & Perks

• Salary range of $110,000-$126,000 annually.
• Potential eligibility for bonuses.