Manager, Web & Media Analytics, Global

About the Role

Key Responsibilities

• Implement, configure, and maintain web and media analytics platforms, including Adobe Analytics, Google Analytics (GA4), and social media insights tools, ensuring accurate data collection and reporting.
• Coordinate tag management implementation through Adobe Launch and GTM.
• Monitor website and media channel performance metrics, including traffic, engagement, conversion rates, and audience behavior.
• Conduct in-depth analysis of data to identify trends, patterns, and opportunities for optimization.
• Create and maintain tracking architecture, implementation of tagging, and validation of measurement techniques across digital products and marketing.
• Develop tracking architecture for digital initiatives and campaigns, producing technical specifications for engineering teams.
• Liaise with third-party partners and vendors to drive scope and process documentation.
• Respond to evolving business needs with agility, ensuring analytics deliverables are completed promptly.
• Create, maintain, and deliver reports and dashboards to help teams understand opportunities and track progress.
• Visualize data using tools like Adobe Analytics, Power BI, and Looker to make complex information accessible.
• Monitor industry trends and competitors' digital presence to identify opportunities and threats.
• Provide recommendations based on competitive analysis to maintain a competitive edge.
• Work with cross-functional teams to develop and implement data-driven strategies for website and media performance improvement.
• Advise on digital media and CRM tracking, including Google Marketing Platform, DSPs, CDPs, and Salesforce Marketing Cloud.
• Conduct A/B testing and user experience analysis to optimize engagement and conversions.
• Ensure data privacy and compliance with regulations such as GDPR and CCPA.
• Help establish data governance best practices and educate stakeholders on data collection and privacy concerns.
• Collaborate with IT, marketing, digital, content, and creative teams to integrate analytics into digital assets.
• Partner with external media agencies to align on measurement strategies and optimize performance reporting.
• Collaborate with global property teams to align strategies and deliver insights supporting local goals.
• Provide training and guidance on web and media analytics best practices.

Requirements

• Proven experience (5+ years) in web and media analytics or a similar role.
• Subject matter expertise in tracking architecture, tag management, conventions, and martech platforms including analytics and digital personalization.
• Experience implementing and maintaining web analytics tools (Adobe Analytics, Google Analytics) and tag management systems (Adobe Launch, GTM).
• Proficiency in implementing and troubleshooting tracking codes via tag management systems.
• Proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics) and data visualization tools (e.g., Looker, Power BI).
• Knowledge of SEO principles and digital marketing strategies.
• Ability to analyze data and communicate insights effectively across teams.
• Excellent communication and presentation skills, with the ability to adapt to different audiences.
• Strong project management and organizational skills.
• Experience with global markets and location-based businesses.
• Familiarity with HTML, CSS, and JavaScript is a plus.
• Required to be an Adobe Certified Expert in Adobe Analytics Business Practitioner; Developer certification is a plus.
• Required Google Analytics Certification.

Nice to Have

• Familiarity with HTML, CSS, and JavaScript.
• Adobe Certified Expert - Adobe Analytics Business Practitioner certification.
• Experience with digital personalization and martech platforms.

Qualifications

• Proven experience (5+ years) in web and media analytics.
• Adobe Analytics Business Practitioner certification.
• Google Analytics Certification.

Benefits & Perks

• Salary range of $110,000-$126,000 annually.
• Potential eligibility for bonuses.