Market and Customer Activation Specialist - Channel

About the Role

Key Responsibilities

• Assist in building the overarching strategy and execution plan to grow the LOCTITE product line and increase mindshare at key distribution accounts.
• Help to execute the global/regional channel excellence roadmap.
• Support the business in implementing and executing the ACM business model by identifying and optimizing the product portfolio and demand generation initiatives.
• Plan and implement omni-channel digital activation plans with NA distribution partners.
• Develop and implement effective brand-building strategies across multiple channels.
• Identify key areas of alignment using various reporting metrics and tools.
• Help to develop, implement, and maintain Distribution marketing program budgets and calendar.
• Collaborate with NDAMs (National Distribution Account Managers), and work cross functionally to create assets and content needed to support distributor related initiatives, e.g., selling tools, product launches, program support, training modules.
• Develop and cascade communications and content to support engagement strategies and product go-to market plans.
• Coordinate and organize Distributor related tradeshows and events.
• Lead execution and activation plans with the development of sales materials and training tools, to onboard new products with Distribution network - monitor output and results to achieve financial and brand objectives.
• Review and analyze industry, competition, and market trends.
• Network cross functionally with Distributors to establish relationships at corporate locations, e.g. marketing, business development, and management.

Requirements

• Bachelor's degree in marketing, communications, business, or similar competency.
• 2-3 years' experience in marketing or other customer facing experience.
• Strong presentation capability and interpersonal skills.
• Good stakeholder management.
• Ability to build as well as manage numerous marketing campaigns.
• Proactive, highly motivated, and passionate about marketing.
• Self-motivated and ownership to drive and deliver business results.
• Experience with distribution/ channels.
• Budget management.
• Exceptional PowerPoint and presentation skills.

Nice to Have

• Experience with distribution/ channels.

Qualifications

• Bachelor's degree in marketing, communications, business, or similar competency.

Benefits & Perks

• Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1.
• Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program.
• Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement.
• Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships.
• Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement.