VP, Social & Content Strategy Manager

About the Role

Key Responsibilities

• Develop and champion a holistic organic growth strategy: Create a comprehensive roadmap that integrates content, social media, and SEO to maximize Aura's online visibility, drive qualified traffic, and enhance brand authority.
• Lead and mentor a high-performing team: Recruit, develop, and inspire a team of content creators, social media managers, and SEO specialists, fostering a culture of innovation, experimentation, and continuous improvement.
• Innovate our content strategy: Oversee the creation and distribution of compelling, high-quality content across various formats (e.g., blog posts, articles, videos, infographics, interactive tools) that educates, informs, and engages our target audience.
• Drive social media excellence: Develop and execute a dynamic social media strategy that leverages the unique strengths of each platform, builds a strong brand community, fosters authentic engagement, and drives measurable results.
• Optimize for search engine visibility: Lead our SEO efforts, ensuring our website and content are optimized for discoverability and ranking across key search engines, staying ahead of algorithm changes and industry best practices.
• Embrace AI's impact: Continuously explore and implement AI-powered tools and strategies to enhance content creation, personalize user experiences, optimize SEO performance, and gain deeper insights into consumer behavior.
• Analyze and iterate: Establish clear KPIs, track performance meticulously, and utilize data-driven insights to iterate on strategies, identify opportunities, and demonstrate ROI.
• Collaborate cross-functionally: Partner closely with product, marketing, and sales teams to ensure alignment of organic growth initiatives with overall business objectives and campaigns.
• Stay ahead of the industry: Monitor industry trends, competitive landscapes, and emerging technologies in content, social media, and SEO to identify new opportunities and maintain Aura's leadership position.

Requirements

• 10+ years of experience in digital marketing, with at least 5 years in a leadership role overseeing content, social media, and SEO for a high-growth company, preferably in the tech or consumer subscription space.
• Demonstrated track record of significantly increasing organic traffic, engagement, and conversions.
• Profound understanding of social media platforms and trends: You are genuinely "socially native" and understand how to communicate effectively across diverse social channels (e.g., TikTok, Instagram, YouTube, Facebook).
• Deep expertise in SEO best practices: Strong command of technical SEO, content SEO, and link-building strategies, with a proven ability to drive organic rankings and visibility.
• Exceptional content strategy and editorial skills: Ability to define compelling content narratives, understand audience needs, and guide impactful content creation across formats.
• Strategic mindset with a bias for action: Capable of developing high-level strategies and executing with precision.
• Creative problem-solver: Thrive on tackling complex challenges with innovative, data-informed solutions.
• Strong analytical skills: Comfortable with data analysis, performance measurement, and utilizing insights for continuous improvement.
• Adaptability and a growth mindset: Eager to embrace new technologies, especially AI, to drive results.
• Excellent communication, presentation, and interpersonal skills: Able to influence and collaborate effectively across all organizational levels.
• Bachelor's degree in Marketing, Communications, Business, or a related field; MBA preferred.

Nice to Have

• Experience in the tech or consumer subscription space.
• Experience leading digital marketing teams in high-growth environments.
• Familiarity with AI tools and strategies in content and SEO.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• MBA preferred.

Benefits & Perks

• Competitive salary, equity, and benefits package.
• Generous health and wellness benefits.
• Retirement savings plans.
• Parental leave.
• Work environment that supports work-life balance.
• Base pay range for this position is $180,000 - $200,000, depending on experience and location.