Marketing Analyst 2 (East Coast)

About the Role

Key Responsibilities

• Perform analyses where information about business trends and issues are gathered from key internal business stakeholders is provided
• Collaborate and conduct large, complex analyses with minimal oversight from team members
• Adhere to, enhance, and develop new data visualization best practices
• Report on findings and make recommendations; summarize analyses into clear, concise and effective presentations
• Compose internal documentation that details processes and findings
• Monitor industry statistics and follow market trends
• Take proactive measures to identify and improve internal efficiencies and grow knowledge of the team; remain current on best practices and market trends
• Provide training and guidance on how to interpret and apply data
• Contribute to the team’s general knowledge base and ongoing professional development
• Perform data integrity audits; evaluate and propose recommendations on methods and procedures for managing data
• Perform advanced aggregations, joins, and automation (e.g., stored procedures, workflows)
• Collect, analyze, manipulate, and aggregate data for analysis
• Create more advanced functions and applications for team use
• Develop, document, and track metrics and/or dashboards
• Assist with special projects, as assigned
• Comply with all corporate and departmental privacy and data security policies and practices, including Hyland's Information Systems Security Policy

Requirements

• Bachelor's Degree
• Experience as a Marketing Analyst and/or an understanding of marketing concepts such as ABM, Web Analytics, Campaign Attribution, and Pipeline Management
• Strong project management skills
• Proficient in Microsoft Office applications
• Advanced understanding in how to query and aggregate data from multiple sources
• Advanced understanding of chart selection and finer details of readability, interpretation, and presentation
• PowerBI and Microsoft SQL experience required
• Snowflake and Dbt Cloud experience preferred
• Excellent oral and written communications skills that demonstrate a professional demeanor and the ability to interact with others with discretion and tact
• Highly organized and experienced at successfully multi-tasking
• Demonstrated ability to focus on key issues, research, gather and integrate information from a variety of sources and develop sound recommendations
• Demonstrated ability to develop and use engaging, informative and compelling presentation methodologies
• Excellent critical thinking and problem solving skills
• Strong collaborative skills, applied successfully within team as well as with other areas
• Strong business and technology acumen
• Demonstrated ability to articulate complex topics both verbally and in writing to diverse audiences
• Ability to understand, use, and document best practices in new technologies
• Up to 5% travel time required