Digital Marketing Analytics and Reporting Manager, AVP

First Eagle Investments

New York, NY

Full Time

Senior

3 days ago

Job Description

About the Role

First Eagle Investments is an independent, privately owned investment management firm headquartered in New York with approximately $152 billion in assets under management as of March 31, 2025. With a heritage dating back to 1864, First Eagle Investments has served as a prudent steward of client capital across market cycles, varying macroeconomic conditions and numerous disruptive events. The firm applies disciplined, unconventional thinking across a range of investment capabilities, including equities, fixed income, currencies, alternative credit, and real assets, with a shared emphasis on mitigating downside risk. The company fosters an inclusive, respectful culture that prioritizes integrity, accountability, and client-first service.

Key Responsibilities

Lead the end-to-end digital analytics strategy across website, email, social media, SEO/SEM, display, paid media and other digital campaigns.
Partner with IT/vendors to consolidate all proprietary and third-party data into a centralized database/CDP.
Design, build, and maintain comprehensive dashboards and performance reports using Tableau, GA4, Google Looker Studio, and other reporting tools.
Establish key performance indicators (KPIs), trends, and benchmarks to assess digital performance, campaign efficacy, and customer engagement.
Deliver clear, concise insights and recommendations to senior leadership and marketing stakeholders to inform content, campaign, and channel strategies.
Partner with web development and marketing technology teams to ensure accurate and scalable tagging and tracking (Google Analytics 4, Google Tag Manager, UTM governance, etc.).
Partner with the Client Experience Director to develop A/B testing and experimentation strategies to optimize user engagement, conversion, and ROI.
Provide quarterly and annual digital performance reviews to inform broader business strategy.
Ensure compliance with data governance and privacy standards within financial services.

Requirements

Bachelor's degree in Data Science, Analytics, Statistics, Computer Science, Marketing or related field; Master's preferred.
7+ years of progressive experience in digital marketing analytics, with at least 2 years in a leadership or strategic role.
Strong hands-on proficiency in analytics platforms such as Google Analytics 4, Google Tag Manager, Tableau, and Adobe Analytics.
Hands-on experience with dashboard and BI tools (e.g., Tableau, Power BI, Looker Studio).
Proficiency in data analysis languages/tools such as SQL, Excel, and Python or R.
Demonstrated ability to translate data into business insights and influence strategic decision-making.
Familiarity with marketing automation platforms and CRM systems (e.g., Salesforce, Adobe Marketo/AEM Sites/Target).
Exceptional communication and presentation skills, with an ability to explain technical findings to non-technical stakeholders.
Experience in financial services within asset/wealth management or other highly regulated industries.
Familiarity with digital attribution models and customer journey analytics.
Knowledge of data privacy frameworks (e.g., GDPR, CCPA) as it relates to digital marketing.

Nice to Have

Experience with Adobe Analytics and PowerBI.
Knowledge of data privacy frameworks such as GDPR and CCPA.
Experience working within highly regulated industries like financial services.

Qualifications

Bachelor's degree in Data Science, Analytics, Statistics, Computer Science, Marketing or related field
Master's degree preferred
7+ years of experience in digital marketing analytics
At least 2 years in a leadership or strategic role

Benefits & Perks

Generous paid time-off
Medical, dental, and vision healthcare plans
401(k) retirement and profit-sharing plans
Flexible/hybrid work environment
"Dress for the day" flexible work attire
Many additional benefits as detailed on the First Eagle Benefits website

Working at First Eagle Investments

First Eagle fosters an environment that attracts, develops, and retains talented, inclusive professionals. The company promotes inclusion and respect, emphasizing integrity and accountability. Employees are encouraged to do their best work and contribute to a client-first culture that values high standards and ethical conduct.

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