Data Scientist - Marketing Analytics Data Scientist - Marketing Analytics

Allstate

Full Time

Mid Level

96k-171k

4 days ago

Job Description

About the Role

We are seeking a passionate and innovative Data Scientist to join our Marketing Analytics team at Allstate Insurance Company. This role is responsible for leading the use of data to inform and optimize marketing strategies, customer engagement, and business decisions. You will develop and manage machine learning models, build tools that enable data-driven decision-making, and explore new data sources to improve model performance. The position involves managing medium-complexity projects and mentoring junior data scientists.

Key Responsibilities

Conduct rigorous data analysis to uncover trends, patterns, and actionable insights.
Build and refine data models to support marketing strategy, customer segmentation, and campaign optimization.
Engineer features and select variables to enhance model performance and scalability.
Continuously improve model accuracy and relevance by integrating new internal and external data sources.
Build scalable tools and applications using Python, R, SQL, and Linux environments.
Lead medium-complexity projects from planning to execution using effective project planning techniques.
Collaborate with cross-functional teams to implement models and translate insights into actionable business strategies.
Communicate analytical findings clearly to technical and non-technical stakeholders.

Requirements

Bachelor's degree in Data Science, Computer Science, Statistics, or a related field.
3-5 years of experience in data science, machine learning, or analytics.
Proficiency in Python or R or both.
Strong understanding of data modeling and data analytics techniques.

Nice to Have

Familiarity with Azure ML Studio or similar platforms.
Experience working with insurance industry data or marketing analytics use cases.

Qualifications

Educational background in Data Science, Computer Science, Statistics, or a related field.

Benefits & Perks

Compensation offered for this role is $95,700.00 - 170,925.00 annually and is based on experience and qualifications.

Working at Allstate

Joining our team isn't just a job - it's an opportunity. It encourages you to challenge the status quo, shape the future of protection, and support causes that matter to you. The company values diversity and inclusion, as reflected in its policies and reviews indicating fair treatment and support for gender diversity.

Apply Now