Strategic Analytics Marketing Manager Strategic Analytics Marketing Manager

About the Role

Key Responsibilities

• Partner with Category Managers and Assistant Category Managers to provide optimal promotional strategies that drive consumer behaviors and ensure profitable bottom-line results.
• Participate in divisional merchandising strategy sessions and implement go-to-market monthly promotional strategies to meet customer and business goals.
• Build category-level bi-weekly promotional plans to deliver on event criteria, themes, claims, and pre-defined KPIs based on promotional impact.
• Develop category and branded coupon offer pools supporting ad plans to increase customer engagement and unit lift beyond base forecasts.
• Ensure brand-level promo and coupon plans drive unit lift and profitable sales growth while addressing funded promo plans that may underperform.
• Support Category Managers in aligning vendor promo submissions with category guardrails and maximizing impact of scan backs and coupon funding.
• Leverage data, insights, and analytics to influence stakeholders and make strategic recommendations.
• Facilitate cross-functional collaboration to promote a cohesive approach to organizational goals.

Requirements

• 5+ years' experience developing, implementing, and executing retail merchandising and/or marketing programs.
• 5+ years' experience utilizing tools such as SQL, Snowflake, Teradata, MS Excel, etc.
• 5+ years' demonstrated successful leadership in a highly competitive multi-unit environment, including retail, healthcare, or pharmaceuticals sectors.
• 5+ years' experience analyzing complex situations to deliver impactful solutions in real time.
• 5+ years' experience collaborating across different business functions and leadership styles.
• Ability and willingness to travel up to 20% of the time.

Nice to Have

• 7+ years' experience developing, implementing, and executing retail merchandising and/or marketing programs.
• 7+ years' demonstrated successful leadership in a highly competitive multi-unit environment.
• 7+ years' experience taking decisive action while considering broader organizational dynamics.
• 7+ years' experience leading under pressure and adapting to changing conditions.
• 7+ years' experience understanding and breaking down complex situations for impactful solutions.
• 7+ years' excellent verbal and written communication skills, strong interpersonal and presentation skills.
• 7+ years' experience managing a large organization and a multi-million-dollar business unit.

Qualifications

• Bachelor's degree

Benefits & Perks

• Competitive pay range of $66,330.00 - $145,860.00, with potential bonuses, commissions, or short-term incentives.
• Comprehensive benefits including medical plan options, 401(k) with matching contributions, and employee stock purchase plan.
• No-cost wellness programs such as screenings, tobacco cessation, weight management, counseling, and financial coaching.
• Paid time off, flexible work schedules, family leave, dependent care resources, tuition assistance, and retiree medical access.