Marketing Analyst

About the Role

Key Responsibilities

• Organize and support Integrated Marketing Campaigns and programs as applicable across sales channels and healthcare professionals
• Have a deep knowledge of ResMed products and solutions portfolio and how it compares to competition, being responsible for the campaigns and programs management, analyzing its performance (data, KPI and feedback) to contribute with the strategy and decision-making
• Act as the main local point of contact for the sales teams with respect to the needs of the business and its relations with programs and campaigns
• Be part of the construction of the integrated marketing campaigns for HMEs and HCPs, helping communicate to the teams and stakeholders
• Provide ongoing support to sales teams, from a campaign and programs perspective for the sales channels and Health Care Professionals
• Coordinate and implement promotional marketing campaigns for different stakeholders and markets, developing and coordinating the creation, production, and delivery of marketing materials in synergy with other related areas (commercial, clinical, etc)
• Function as marketing support for key trade shows, medical congresses and HME’s events and workshops
• Interface with external vendors (identify and select the most accurate ones depending on the strategy) and control budget according to the defined plan
• Recommend and lead the implementation of continuous process improvements as it relates to marketing
• Budget control for related initiatives
• Adopt and develop promotion materials including translation coordination, adjustments and printing while partnering with internal and external stakeholders
• Lead market material adoption and usage by the field team and coordinate any adjustments needed, including new material creation
• Monitor and advocate for branding adoption in the creation of marketing collaterals and campaigns

Requirements

• Must have a college and/or University degree
• Experience in marketing and/or sales in the medical device industry preferred
• Analytical skills, strategic thinking and commercial acumen to effectively position and promote the integrated marketing campaigns
• Project management and communication skills are desirable
• Proficient in MS Office applications, such as Word, Excel, PowerPoint, etc
• Intermediate English is mandatory; Advanced English and Intermediate Spanish is desirable

Nice to Have

• Experience in marketing and/or sales in the medical device industry

Qualifications

• College and/or University degree