Marketing Analyst III

Geico

Chevy Chase, MD

Full Time

Mid Level

78k-129k

11 days ago

Job Description

About the Role

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers' expectations while making a real impact for our company through our shared purpose. When you join our company, we want you to feel valued, supported and proud to work here. That's why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers. GEICO's Marketing department is seeking a highly motivated and enthusiastic individual to join the Marketing Analytics team. We are looking to hire an experienced Marketing Analyst III who will play a key role in informing advertising decisions for GEICO's brand.

Key Responsibilities

Analyzing the performance of marketing efforts across multiple channels, including but not limited to television, search, social, email, direct mail and display/video advertising.
Studying user behaviors and working with other analysts to join different data sources for measurement & attribution.
Assisting with managing and improving processes for identity resolution, tagging, and other tracking parameters.
Transforming large datasets from complex systems to produce actionable insights.
Contributing to multiple projects simultaneously and partnering with Marketing, Product, Data Science, and other teams.
Involvement in initiatives including customer retention measurement and development of marketing business intelligence tools.
Providing enhanced visibility into key business performance metrics to marketing leadership and business stakeholders.

Requirements

A 4-year college degree in a quantitative field (Statistics, Mathematics, Economics, Data Analytics, Data Science, Computer Science, etc.)
3 - 4 years of experience working with marketing analytics tools and data sources.
Experience with web/app measurement tools (Google Analytics strongly preferred).
Experience with cloud-based data platforms (BigQuery and Snowflake preferred).
Strong experience using SQL for querying large datasets.
Experience with data visualization tools (Power BI strongly preferred).
Applied statistics skills, such as distributions, statistical testing, regression, etc.
Familiarity with CRM tools (Salesforce Marketing Cloud).
Knowledge of marketing KPIs, tagging, and the current MarTech landscape.

Nice to Have

Advanced marketing analytics experience working at a brand or agency.
Experience with open-source statistical programming tools (Python/R) for analysis and data visualization.
Experience with the development and usage of in-house attribution and media mix models.
Experience with data pipeline tools to automate pulling marketing data from various platforms and APIs.
Experience working in data clean rooms (e.g., LiveRamp Safe Haven).

Qualifications

A 4-year college degree in a relevant quantitative field.

Benefits & Perks

Annual salary range of $77,900.00 - $129,150.00, with factors including experience, education, and location influencing final offer.
Workplace flexibility including a GEICO Flex program allowing remote work up to four weeks per year.
Comprehensive Total Rewards program including market-competitive compensation, a 401K with a 6% match, performance incentives, tuition assistance, and mental healthcare benefits.
Support for physical, mental, and emotional health and financial well-being.

Working at Geico

We foster an inclusive culture of shared success, rooted in integrity, a bias for action and a winning mindset. Our culture emphasizes caring, inclusion, and belonging, valuing different perspectives. Our teams are led by dynamic, supportive leaders driven by performance excellence and a shared purpose. We also offer employee engagement and recognition programs that reward the positive impact our work makes on people's lives.

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