Marketing Analytics and Ops Manager

About the Role

Key Responsibilities

• Develop, maintain, and automate marketing dashboards and reports that provide actionable insights into campaign performance, pipeline contribution, and ROI.
• Analyze marketing data from various sources (CRM, marketing automation, web analytics, advertising platforms) to identify trends, opportunities, and areas for optimization.
• Conduct deep-dive analyses on specific campaigns, channels, and segments to understand their impact and inform future strategies.
• Define and track key marketing metrics (e.g., MQLs, SQLs, CAC, LTV, conversion rates, funnel velocity) and communicate performance to stakeholders.
• Collaborate with sales operations and finance teams to ensure alignment on reporting, data definitions, and attribution models.
• Forecast marketing performance and identify potential risks and opportunities based on data.
• Manage and optimize our marketing technology stack (e.g., Salesforce, Pardot, Outreach, Google Analytics, BI tools).
• Develop, implement, and optimize marketing processes, workflows, and best practices to improve efficiency and scalability.
• Ensure data integrity and cleanliness within marketing systems, including lead routing, lead scoring, and data enrichment.
• Oversee the implementation and maintenance of lead scoring models, nurturing programs, and segmentation strategies.
• Manage audience segmentation and targeting efforts to ensure effective delivery of marketing messages.
• Support campaign execution by providing technical assistance, list management, and performance tracking setup.
• Document marketing operations processes and provide training to marketing team members on system usage and best practices.
• Stay up-to-date with industry trends, marketing automation best practices, and new technologies.

Requirements

• Bachelor's degree in Marketing, Business, Statistics, Economics, Computer Science, or a related quantitative field.
• 5-7 years of experience in Marketing Analytics, Marketing Operations, Business Intelligence, or a similar role, preferably in a B2B SaaS environment.
• Strong proficiency with Marketing Automation Platforms (e.g., HubSpot, Marketo, Pardot).
• Proven experience with data visualization tools (e.g., Tableau, Power BI, Google Data Studio, Looker) and creating impactful dashboards.
• Excellent analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
• Advanced Excel skills (e.g., pivot tables, VLOOKUPs, complex formulas).
• Solid understanding of marketing funnel mechanics, lead management processes, and sales & marketing alignment.
• Experience with SQL, R, or Python for data extraction and analysis is a strong plus.
• Familiarity with web analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Strong project management skills and the ability to manage multiple priorities in a fast-paced environment.
• Exceptional communication and interpersonal skills, with the ability to translate complex data into clear, actionable insights for non-technical stakeholders.

Nice to Have

• Experience with SQL, R, or Python for data extraction and analysis.

Qualifications

• Bachelor's degree in Marketing, Business, Statistics, Economics, Computer Science, or a related quantitative field.
• 5-7 years of relevant experience in Marketing Analytics, Marketing Operations, Business Intelligence, or similar roles.

Benefits & Perks

• Competitive compensation
• Startup equity
• Health insurance
• Other competitive benefits
• US base salary range: $170-210K OTE + equity + benefits
• Hybrid role based in the Bay Area