Marketing Analytics Manager

About the Role

Key Responsibilities

• Gather, analyze, and interpret marketing data from diverse sources like website analytics, CRM systems, and database management platforms.
• Develop comprehensive reports, scorecards, and dashboards to track key marketing metrics and KPIs across all channels (website, social media, email, paid advertising).
• Communicate campaign insights, optimization strategies, and recommendations to marketing teams through compelling, data-driven stories.
• Ensure the accuracy and integrity of all data used.
• Collaborate with portfolio marketers and demand generation teams to design and implement robust campaign tracking and measurement methodologies.
• Analyze campaign performance data to identify areas for improvement and proactively optimize effectiveness for future planning.
• Provide data-driven insights and recommendations to inform marketing strategies for portfolio marketers.
• Work closely with portfolio marketers and demand generation to ensure alignment and consistency across all marketing activities.
• Contribute to the development of marketing plans and budgets.
• Develop and present monthly metric reports to the executive team.
• Complete comprehensive quarterly ROI reporting with actionable enhancement recommendations.
• Conduct campaign-level reporting and collaborate with Campaign Managers and Portfolio Marketers to improve campaign performance.
• Develop ad hoc reporting for high-priority projects as needed.
• Track competitive tactical tools and their market effectiveness, providing insights into our performance against benchmarks.
• Research and present new marketing techniques or concepts for team consideration.

Requirements

• Bachelor's Degree.
• 5+ years of experience in marketing analytics, including experience in enterprise B2B marketing or for a B2B digital agency.
• Experience within Healthcare and/or Life Sciences is a plus.
• Proven experience with advanced analytics reporting and managing large data sets.
• High proficiency in Microsoft Excel, Google Sheets, and Google Docs.
• Strong understanding of marketing analytics tools and technologies (e.g., Google Analytics, Google Tag Manager, CRM systems, marketing automation platforms).
• Google Analytics Certification is a plus.
• Excellent analytical, problem-solving, communication, and interpersonal skills.
• Highly proactive, independent, and possessing excellent organizational skills.

Nice to Have

• Experience within Healthcare and/or Life Sciences.
• Google Analytics Certification.

Qualifications

• Bachelor's Degree.

Benefits & Perks

• Potential base pay range of $75,600.00 - $189,000.00 annually, with variations based on qualifications, location, and schedule.
• Incentive plans, bonuses, and/or other forms of compensation may be offered.
• Health and welfare benefits.