Marketing Analytics Specialist

About the Role

Key Responsibilities

• Gather, organize, and analyze data from multiple internal and external sources, including website traffic, social media, digital advertisements, and campaign performance metrics.
• Develop and track key performance indicators (KPIs) to assess the success of marketing strategies and identify areas for improvement.
• Utilize tools like machine learning and statistical analysis to predict trends and target audiences with precision.
• Create easy-to-digest dashboards or reports for marketing teams and stakeholders, ensuring actionable insights are communicated effectively.
• Collaborate with cross-functional teams to suggest optimizations for campaigns, content, and budgets based on data insights.
• Leverage software like Google Analytics, Tableau, and CRM platforms to enhance analysis and streamline workflows.

Requirements

• Bachelor's degree in marketing, Business Analytics, Data Science, Statistics, or a related field.
• 2-5 years of professional experience in marketing analytics, data analysis, or a similar role.
• Strong knowledge of marketing performance metrics, customer journey analytics, and campaign attribution models.
• Proficiency in analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
• Skilled in data visualization tools, including Tableau, Power BI, or Looker.
• Advanced knowledge of Microsoft Excel and SQL for data analysis and reporting.
• Familiarity with CRM platforms like Salesforce, HubSpot, or similar tools.
• Experience with programming languages such as Python or R is a plus.
• Strong analytical mindset with the ability to identify patterns, trends, and actionable insights from complex datasets.
• Expertise in campaign performance measurement, ROI evaluation, and marketing attribution strategies.
• Sharp problem-solving skills with the capability to translate business challenges into data-driven solutions.

Nice to Have

• Experience with programming languages such as Python or R.

Qualifications

• Bachelor's degree in marketing, Business Analytics, Data Science, Statistics, or a related field.
• 2-5 years of professional experience in marketing analytics or a similar role.

Benefits & Perks

• Medical, vision, dental, and life and disability insurance.
• Eligibility to enroll in the company 401(k) plan.