Marketing and Content Manager

About the Role

Key Responsibilities

• Develops and executes a comprehensive social media strategy across platforms such as Facebook, Instagram, X (Twitter), YouTube, and LinkedIn.
• Plans and produces engaging written, visual, and video content that aligns with brand messaging and campaign goals.
• Manages the content calendar and schedules posts to optimize audience reach and engagement.
• Monitors and responds timely to online comments, questions, and reviews to foster positive community relationships.
• Collaborates with organizations, public relations firms, photographers, videographers, influencers, and tourism partners to source compelling destination content.
• Tracks and reports performance metrics, using insights to adapt strategies and improve results.
• Supports public relations, event coverage, and marketing initiatives, as needed.
• Develops and maintains digital asset library.
• Manages and processes media inquiries.
• Assists in the development and hosting of familiarization tours for media and influencers.
• Attends tradeshows, events, and outreach opportunities.
• Provides website support and integration.
• Assists in the development of marketing and public relations strategies.

Requirements

• Experience in developing and executing social media strategies across multiple platforms.
• Ability to produce and manage multimedia content including photography, videography, graphics, and written copy.
• Strong understanding of digital marketing, analytics, and performance reporting.
• Excellent communication and community engagement skills.
• Ability to collaborate with diverse partners and manage multiple projects simultaneously.
• Knowledge of tourism marketing trends and emerging social platforms.
• Willingness to attend events, tradeshows, and outreach activities.

Nice to Have

• Experience in tourism or destination marketing.
• Familiarity with website support and digital asset management.
• Experience hosting media and influencer tours.

Qualifications

• Relevant work experience in marketing, content creation, or digital media.
• Ability to pass a criminal background check and drug screening.

Benefits & Perks

• Full-time position with a schedule Monday through Friday, 8:00 AM to 5:00 PM.