Marketing & Content Specialist

About the Role

Key Responsibilities

• Promote the goals and objectives of Heart of Texas Goodwill Industries through creative and strategic marketing support.
• Track and analyze KPIs to measure results and drive continuous improvements for content and PR strategies.
• Coordinate and produce content for social media, the company website, and other digital platforms.
• Write and edit copy for press releases, articles, brochures, retail promotions, signage, event materials, and other marketing collateral.
• Support the execution of events, including vendor coordination, marketing materials, and onsite assistance.
• Assist in retail branding initiatives, including promotional campaigns, and seasonal marketing projects.
• Monitor and analyze engagement and performance metrics for campaigns, providing insights to improve results.
• Collaborate with the Marketing team to align messaging and branding across all channels.
• Stay informed on marketing trends, tools, and best practices to contribute to innovative strategies.

Requirements

• Excellent project coordination skills and the ability to think strategically.
• Strong writing, editing, and proofreading skills.
• Strong proficiency in social media platforms and digital content creation tools.
• Demonstrated ability to create and maintain working relationships within a collaborative team environment.
• Strong customer service skills and the ability to work effectively with a variety of individuals and personalities.
• Proficiency in completing assignments independently, on time, and within budget.
• Ability to multi-task, prioritize, and thrive in a fast-paced, changing environment.
• Ability to uphold high standards of ethics and integrity.
• Bachelor's degree in Marketing, Communication Arts, or Public Relations.
• Minimum of two years' experience in social media management and content creation.
• Must maintain a valid driver's license and a driving record acceptable to Goodwill's liability insurance provider.

Nice to Have

• Expertise in web page creation and editing software (Wordpress).
• Experience with social media platforms such as LinkedIn, Pinterest, YouTube, Instagram, Facebook, TikTok.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Knowledge of Google AdWords and Google Analytics.

Qualifications

• Bachelor's degree (B.A.) in Marketing, Communication Arts, or Public Relations.
• A minimum of two years' experience in social media management and content creation.

Benefits & Perks

• Not specified in the description.