Web Content Manager

About the Role

Key Responsibilities

• Manage content/page creation, maintenance, and updates of multiple website properties.
• Develop landing pages to support campaign design.
• Update and maintain translations in multiple languages.
• Lead the development and execution of strategies to optimize the website for user engagement, conversion, and overall performance.
• Stay informed about industry trends, emerging technologies, and best practices in website marketing to proactively identify opportunities for improvement.
• Manage the relationship with external web agency resources for website development and keep project timelines on track.
• Optimize search engine optimization (SEO) efforts, including updates to title tags, meta descriptions, headers, and alt text, to improve organic search rankings and visibility.
• Collaborate with the marketing team to implement and optimize search engine marketing (SEM) campaigns for maximum impact.
• Implement strategies for conversion rate optimization, A/B testing, and user journey optimization, including the development of landing pages for persona marketing.
• Utilize web analytics tools (Google Analytics, Plausible, Search Console, Hubspot, etc) to track and analyze website performance, user behavior, and key metrics.
• Conduct website audits and prepare regular reports on website analytics, providing insights and recommendations for continuous improvement.

Requirements

• 5+ years of experience in website management, optimization, SEO, CRO, SEM, and analytics.
• Strong experience working with mid-sized organizations.
• Proficiency in Hubspot, Google Tag Manager, Google Analytics, SEMrush, and CRMs.

Benefits & Perks

• See Benefits