Marketing and Media Specialist

VirTra

Chandler, AZ

Full Time

Mid Level

about 2 months ago

Job Description

About the Role

VirTra is seeking a Marketing & Media Specialist to lead and execute B2B marketing initiatives, enhance brand awareness, and drive engagement across digital platforms. This role is responsible for content creation, public relations, media outreach, and website management, ensuring alignment with VirTra's overall marketing strategy. VirTra is a leader in law enforcement and military training simulation technology, providing cutting-edge solutions to prepare professionals for real-world challenges. The company values safety, training, and innovation, and is committed to diversity and equal opportunity employment.

Key Responsibilities

Create and schedule social media posts across platforms like Facebook, Instagram, X, LinkedIn
Manage social media advertising campaigns and analyze performance metrics
Increase brand awareness, interaction, and engagement
Manage and report performance on paid media campaigns: Google Ads, LinkedIn, and other digital platforms
Implement SEO, SEM, and website optimization
Develop and execute marketing communication projects including videos, brochures, website content, advertising, PR, email marketing, social media, trade shows, and other promotional programs
Maintain and update marketing collateral
Write and storyboard scripts for product demonstrations, corporate branding, and promotional material
Manage and update VirTra's website
Manage marketing automation tools (HubSpot, Salesforce, GA4) to track, nurture, and analyze leads
Perform market research and provide recommendations to optimize marketing efforts
Develop and distribute press releases to promote VirTra's latest news, product launches, or industry insights
Coordinate client and news reporter interactions
Develop pre-event and post-event marketing plan
Manage and log time worked daily by project code
Provide miscellaneous support to other departments as needed
Perform other duties as assigned or needed

Requirements

Bachelor's degree in marketing, Communications, Business, or another technical field
3 years' experience in marketing, communications, and/or a related field
Must excel at written and verbal communication with the ability to convey technical details to varied audiences
Demonstrated creativity in developing written and visual content to build customer awareness
Proactive in coordinating with internal resources to complete tasks and projects
Flexible and organized; able to handle multiple priorities under changing requirements
Intermediate proficiency with basic graphic design using Adobe InDesign or another Creative Suite application
Advanced proficiency in all Microsoft Office including Teams
Knowledge of video production related to storytelling
Experience with Customer Relationship Management (CRM) software, preferably Salesforce
Experience with Marketing Automation tools, preferably HubSpot

Nice to Have

Experience in B2B marketing within the technology, law enforcement, or defense sectors
Experience with Google Ads and digital media campaign management
Experience with website management and SEO/SEM strategies

Qualifications

Bachelor's degree in marketing, Communications, Business, or a related field
Minimum of 3 years' experience in marketing or related fields

Benefits & Perks

Full-time position of 40+ hours per week
Normal hours of operation Monday through Friday, 8:00am to 5:00pm
Potential for additional hours and weekend work due to project deadlines
Pre-employment drug test and background check required

Working at VirTra

VirTra is passionate about safety, training, and innovation. The company values diversity and is an Equal Opportunity Employer that does not discriminate based on race, color, creed, religion, national origin, age, sex, gender, sexual orientation, military service, disability, or other protected characteristics.

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