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Marketing Assistant, Licensed and Proprietary Brands, Random House Children's Books

Bertelsmann

New York, NY
Full Time
Entry Level
51k+
28 days ago

Job Description

About the Role

Random House Children's Books, a division of Penguin Random House, seeks a hands-on and detail-oriented Marketing Assistant who will be an essential member of the Licensed & Proprietary Brands Marketing team. The Marketing Assistant will assist and manage daily administrative and marketing tasks and act as a liaison between third-party partners and within our internal departments at Random House Children's Books and Penguin Random House. This position offers a unique perspective on the strategy and operations of Random House Children's Books, home to beloved, classic children's book authors and brands like Dr. Seuss, Magic Tree House, and Little Golden Books, as well as current licenses like Disney, Marvel, Nickelodeon, and Minecraft. Creating books for toddlers through young adult readers, the imprints of Random House Children's Books bring together award-winning authors and illustrators, world-famous franchise characters, and multimillion-copy series. The role is ideal for someone interested in working with licenses and brands, a solutions-focused creative thinker capable of handling multiple tasks in a deadline-driven environment, and willing to work in a hybrid office setting in New York City.

Key Responsibilities

  • Provide administrative and creative support for the marketing campaign process on a seasonal cycle from actively participating in the brainstorm process to supporting campaign execution
  • Work closely and coordinate communications with other departments including School & Library Marketing, Publicity, Sales, Publishing, and Editorial as it relates to the seasonal planning process and campaign execution
  • Responsible for routing project approvals to the appropriate internal and external approvers
  • Coordinate campaign recaps, business reviews, and internal marketing presentations
  • Assist in the development of consumer facing marketing materials, ad copy, and creative briefs
  • Assist with centralized tasks for the Licensed & Proprietary Brands Marketing team as needed
  • Support occasional in-office responsibilities such as meetings, author visits or events, and administrative projects

Requirements

  • Genuine interest in working with children's books, marketing licensed publishing and brands
  • Excellent organizational skills with the ability to multi-task, prioritize, and follow-up in a timely manner
  • Creative thinker, eager to share ideas, and actively participate in large group settings
  • Strong communication skills, both verbal & written
  • A team player with the ability to build internal & external relationships
  • Self-motivated and detail-oriented with a willingness to learn and problem-solve
  • Proficiency with Microsoft Word, Excel, PowerPoint, Outlook, and Canva

Nice to Have

  • Experience working in book publishing or licensing
  • Knowledge of marketing campaign processes and tools

Qualifications

  • No specific formal educational qualifications specified in the description

Benefits & Perks

  • Salary of $51,000 with eligibility for annual profit award or bonus
  • Comprehensive benefits including Medical/Prescription drug insurance, Dental, Vision, Flexible Spending Accounts, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance, and generous paid time off

Working at Bertelsmann

Penguin Random House values the array of talents and perspectives that a diverse workforce brings. They are committed to quality, excellence in execution, and innovation throughout the entire publishing process, fostering a vibrant and diverse international community of nearly 300 publishing brands and imprints.

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Job Details

Posted AtJun 27, 2025
Job CategoryMarketing
Salary51k+
Job TypeFull Time
Work ModeHybrid
ExperienceEntry Level

Job Skills

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About Bertelsmann

Website

bertelsmann.com

Company Size

10000+ employees

Location

New York, NY

Industry

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers

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