Marketing Associate

About the Role

Key Responsibilities

• Conceptualize and execute high-impact events aligned with sales and marketing objectives.
• Design immersive brand experiences that resonate with target audiences and showcase our capabilities.
• Manage end-to-end event logistics, ensuring seamless execution and cost-efficiency.
• Collaborate with Business Unit Marketing leads and global colleagues on key initiatives.
• Build strategic partnerships to co-create impactful joint events across service lines, identify cross-selling opportunities within events.
• Coordinate with the broader marketing team to complete detailed event briefs and manage campaigns.
• Modernize branded inventory in alignment with marketing initiatives.
• Assist with Company Store inventory management and fulfillment of internal requests.
• Develop and maintain a robust vendor network across the U.S.
• Stay current on emerging technologies and trends to enhance event effectiveness and lead generation.
• Establish and track key performance indicators (KPIs) to measure engagement, conversion, and revenue impact.
• Analyze event data to uncover trends, optimize future events, and quantify ROI.
• Partner with sales teams to develop lead nurturing strategies and drive follow-up actions.
• Create and manage event campaigns in Salesforce, tracking leads through the sales funnel.
• Monitor and report on event performance using Salesforce data, including invites, registrations, attendance, and lead generation.

Requirements

• 5+ years of proven success in marketing and event management, preferably within professional or financial services.
• Proficiency in Salesforce, including campaign creation, lead tracking, and reporting.
• Exceptional written and verbal communication skills with the ability to convey complex ideas clearly.
• Strong analytical mindset with the ability to derive actionable insights from data.
• Demonstrated ability to manage a centralized event calendar, evaluate sponsorships, and promote events across channels.
• Self-starter with a passion for innovation and continuous improvement.

Nice to Have

• Experience with Monday.com, Salesforce, and Eloqua.

Qualifications

• Experience in marketing and event management within professional or financial services.

Benefits & Perks

• Salary range of $50,000 to $90,000.