Marketing Automation Administrator - Marketo

About the Role

Key Responsibilities

• Ensure our Marketo instance is configured and maintained as a best-in-class platform to meet global business needs
• Operate, configure, and troubleshoot Marketo, Salesforce, and integrated third-party tools
• Translate business needs into scalable automation processes across Marketo and Salesforce, leveraging Vertify for smooth integration and data sync
• Support the implementation and optimization of lead nurture, recycle, and win-back programs globally
• Proactively identify areas for increased efficiency, scalability, and improved data quality through automation
• Create and maintain data governance guidelines and SOPs for account-based marketing, workspaces, campaign architecture, and lead management
• Partner with Sr Manager, Marketing Operations to evolve our marketing tech stack, evaluate new tools, and define global architecture and process
• Build, test, and optimize email programs, landing pages, forms, segmentation, and scoring models within Marketo
• Own lead scoring implementation and maintenance to support lead qualification and routing strategies
• Support global data hygiene initiatives and quality control processes to maintain a clean, compliant database
• Educate system users on platform functionality, enhancements, and governance standards
• Maintain clear documentation of processes, workflows, and platform configurations
• Collaborate with internal stakeholders to align execution and performance
• Administer integrated platforms including event tools, predictive scoring, and reporting systems

Requirements

• Bachelor's degree in Marketing, Business, or related field
• Adobe Certified Expert: Marketo Engage Business Practitioner
• 3-5 years of Marketo administration experience
• 3+ years of experience with Salesforce.com, with the ability to understand and translate data and processes between systems
• Strong knowledge of Vertify or other integration tools (Mulesoft) a plus
• A passion for data flow, performance metrics, and optimization across systems
• High attention to detail and strong organizational skills in a fast-paced environment
• Self-starter who can prioritize and manage multiple initiatives effectively

Nice to Have

• Experience in B2B demand generation and results-driven marketing programs
• Working knowledge of global data privacy and retention regulations (e.g., GDPR, CASL, CCPA)
• Excellent verbal and written communication skills
• Highly collaborative, with a proactive and team-oriented mindset
• An interest in future-facing data engineering practices and customer data platforms (CDPs) is a plus

Qualifications

• Bachelor's degree in Marketing, Business, or related field
• Adobe Certified Expert: Marketo Engage Business Practitioner
• 3-5 years of Marketo administration experience
• 3+ years of experience with Salesforce.com

Benefits & Perks

• Global Payments offers a comprehensive benefits package including medical, dental and vision care, EAP programs, paid time off, recognition programs, retirement and investment options, charitable gift matching programs, and worldwide days of service
• This role is eligible to be remote within the United States
• Candidates must be legally authorized to work for any employer in the United States (or applicable country) on a full-time basis without visa sponsorship