Marketing Automation & Analytics Manager

About the Role

Key Responsibilities

• Administer Adobe Marketo, including user governance, data hygiene, and documentation.
• Design and launch lifecycle journeys, nurture streams, and personalized campaigns.
• Ensure seamless integration of marketing automation with CRM, e-commerce, and data platforms.
• Build and refine attribution models; manage UTM taxonomy and tagging.
• Implement AI features such as send-time optimization and anomaly detection.
• Plan and optimize global paid search and social campaigns across platforms like Google Ads, LinkedIn, and Meta.
• Monitor KPIs such as CPL, CTR, and ROAS, and deliver actionable insights.
• Develop dashboards to visualize funnel metrics and campaign performance.
• Conduct A/B testing and statistical analysis to guide optimization.
• Own and manage the global digital advertising and automation budget, including forecasting and reallocating spend.
• Lead agile marketing operations, including sprint planning, stand-ups, and retrospectives.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience).
• At least 5 years of hands-on Adobe Marketo experience, with Marketo Certified Expert preferred.
• Proficiency in Power BI (or similar), GA4, Excel/Sheets.
• Strong analytical and communication skills.
• Experience with HTML/CSS for email and landing page customization.
• Familiarity with agile marketing workflows.
• Professional proficiency in English; additional languages are a plus.

Nice to Have

• Experience with AI features in marketing automation tools.
• Knowledge of GDPR, CCPA, and CAN-SPAM regulations.
• Experience with digital advertising platforms and campaign optimization.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field
• 5 years of experience with Adobe Marketo
• Marketo Certified Expert (preferred)

Benefits & Perks

• Medical, Dental, and Vision Insurance
• Life, AD&D, Short and Long-Term Disability Insurance
• Generous Paid Time Off (PTO)
• Tuition Reimbursement
• 401(k) with Company Match
• Paid Parental Leave and New Mother Benefits
• Daycare and Gym Reimbursement
• Training and Development Opportunities