Marketing Automation & Engagement Specialist

About the Role

Key Responsibilities

• Develop and execute multi-channel strategies to engage students, alumni, and partners.
• Build automated campaigns and integrate CRM tools to support engagement efforts.
• Optimize content and support social media initiatives to enhance brand presence.
• Apply data insights to deliver personalized, brand-compliant communications across the student lifecycle.
• Perform duties related to AI-enabled tools and automation management, CRM and Martech integration, post-application and yield campaigns, email campaign execution, and social media content creation.

Requirements

• Equivalent to graduation from an accredited four-year college or university; Bachelor's degree in Marketing, Computer Science, Information or Educational Technologies, Business Analytics, or related fields preferred.
• Equivalent of four years of full-time experience with marketing/customer relations software, marketing communications, customer relationship management, and/or integrated marketing.
• Knowledge of AI-enabled tools and automation platforms such as Conversica, chatbots, SMS tools, and emerging automation systems.
• Skilled in collaborating with IT and CRM teams to design automated workflows including drip campaigns, lead scoring, segmentation, and content personalization.
• Demonstrated expertise in creating and managing post-application and yield workflows, alumni communications, and dynamic email campaigns.
• Strong analytical skills to track campaign performance, develop segmentation models, and leverage Customer Data Platforms (CDPs).
• Ability to support social media strategy through content development and campaign integration across platforms like Facebook, Twitter, LinkedIn, and Instagram.

Nice to Have

• An advanced degree in a relevant discipline is highly desirable.

Qualifications

• Bachelor's degree in a related field or equivalent experience.
• Four years of full-time experience with relevant marketing and CRM software.

Benefits & Perks

• Excellent benefits package including medical, dental, vision, retirement & savings, tuition waiver, and more.
• Full-time position with a salary range of $4,842 to $7,164 per month, dependent on qualifications and experience.
• Hybrid work schedule (3 days in office, 2 days remote), subject to change based on operational needs.