Marketing Automation Manager

Central Pacific Bank

Honolulu, HI

Full Time

Mid Level

87k-119k

15 days ago

Job Description

About the Role

This position serves as the primary owner of our marketing automation and technology initiatives. This role is instrumental in developing and executing our marketing automation strategy, leveraging technology, including AI, to enhance both strategic and tactical sales and marketing objectives. The individual in this role should have hands-on expertise in marketing automation platforms such as HubSpot or Salesforce Marketing Cloud, including campaign development, lead nurturing, data management, and performance analysis, all aimed at growing our marketing funnel and managing owned media data.

Key Responsibilities

Serves as the bank's Marketing Automation Expert.
Develops and optimizes our automation platform, methodology and infrastructure for email-driven engagement, lead scoring, and nurturing programs.
Manage all aspects of the automation platform, including configuration, implementation, and maintenance of all email marketing campaigns and workflows.
Update email campaign workflows as business requirements change.
Collaborate on content targeting for electronic marketing, specifically for email campaigns, develop landing pages, and conduct A/B tests to boost conversions.
Refine lead scoring and analyze campaign performance to optimize content, mix, and frequency, ensuring goal achievement.
Manage the database toolset for customer segmentation and insights, maintaining data hygiene and synchronization across the HubSpot marketing automation platform and CRM to support targeted email communications.
Create sales and marketing KPI dashboards and reports, ensuring accurate metric reporting for email performance with external agencies and internal stakeholders.
Define future marketing automation models and roadmaps, including AI, with a strong focus on enhancing email communication capabilities through the platform.
Develop and maintain the automation platform's back-end data architecture, ensuring data consistency and accuracy.
Provide relevant data tools and insights to support quantitative analysis of marketing and revenue campaigns.
Communicate and collaborate effectively with cross-functional teams on data topics related to the platform.

Requirements

Bachelor's Degree from an accredited 4-year university in Business Administration or related field.
3+ years of experience in managing email marketing and automation programs within HubSpot, encompassing strategy, execution, and performance analysis.
3+ years of experience with email development (HTML/CSS), advanced segmentation, and analytics for campaign optimization.
3+ years of experience in marketing technology, data hygiene, and cross-functional project collaboration.

Nice to Have

Experience with email development (HTML/CSS), advanced segmentation, and analytics for campaign optimization.
Experience in marketing technology, data hygiene, and cross-functional project collaboration.