Marketing Automation Manager

About the Role

Key Responsibilities

• Responsible for email, sms and contact strategy marketing program development and execution, including segmentation, testing, and deployment, and continually evaluating these for improvements
• Maintain Marketing Automation integration with our CRM and assist in the integration of additional platforms into the marketing automation software
• Work with management to define KPIs, create reporting, analyze campaign performance; Create recommendations to improve campaigns continuously
• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
• Test different strategies, calls-to-action and measure different KPI's in order to prove the success of the campaigns
• Support essential marketing operations initiatives in Hubspot, ActiveCampaign, Salesforce and other client platforms such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing

Requirements

• Proven marketing automation experience - preferred 3-5 years
• Expert knowledge of database management concepts and best practices
• Strong working knowledge of Hubspot, Salesforce, ActiveCampaign preferred, and/or other marketing automation platforms
• Must have superior communication skills, both written and verbal
• Must be highly organized and self-motivated with a sense of urgency
• Strong independent project management skills
• Capable of handling multiple tasks with competing priorities under minimal supervision
• Able to think critically and exercise independent judgment and discretion
• Excellent attention to detail
• Copywriting experience with emails and SMS messaging preferred

Nice to Have

• Inherent sense of accountability for and pride in the Marketing Automation department's productivity and quality of work
• Innate curiosity in regards to what psychologically motivates users to take an action
• Motivated to stay on top of the most cutting-edge trends in digital advertising, including email marketing and SMS, retargeting, communication channels, user experience and more

Qualifications

• Relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs influence pay and eligibility

Benefits & Perks

• Comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees
• Paid time off for salaried personnel
• Paid sick leave for hourly employees on a Service Contract Act project