Marketing Automation Manager

Public Consulting Group

Little Rock, AR

Full Time

Senior

120k-130k

12 days ago

Job Description

About the Role

The Marketing Automation Manager at Public Consulting Group develops and executes strategies to optimize marketing campaigns through automation, focusing on lead generation, customer engagement, and revenue growth while streamlining processes and improving efficiency. PCG is a leading public sector solutions implementation and operations improvement firm that partners with health, education, and human services agencies to improve lives. Founded in 1986, PCG employs approximately 2,000 professionals throughout the U.S. and has a multidisciplinary approach to meet challenges and serve constituents across the public sector.

Key Responsibilities

Implement and manage marketing automation processes, including lead scoring, nurturing campaigns, email marketing, and workflows.
Coordinate the creation and management of marketing segments and lists to target specific customer groups that support the company's marketing goals.
Design, build, and execute marketing campaigns across various channels, including email, social media, and events.
Develop and optimize customer journeys to guide prospects through the sales funnel.
Work with the creative team to develop engaging marketing content, including email templates and landing pages.
Educate product/service teams to manage leads, contacts, and accounts within the Dynamics 365 platform.
Coordinate, plan, and manage marketing events and webinars with business teams.
Work with the Dynamics 365 team to configure and customize Dynamics 365 Marketing modules.
Track and analyze marketing performance, identify areas for improvement, and optimize campaigns.
Ensure seamless CRM integration between the marketing automation platform and Dynamics 365 CRM system.

Requirements

5+ years of experience with Dynamics 365 Marketing or similar marketing automation platforms.
Proven experience in using Microsoft's Power Platform for automation, data analysis, and visualization.
Strong understanding of marketing principles, strategies, and best practices.
Ability to analyze data, identify trends, and make data-driven decisions.
Excellent written and verbal communication skills.
Ability to identify and resolve issues related to marketing campaigns and processes.
Familiarity with CRM systems, email marketing platforms, and other marketing technologies.
Project management experience managing marketing projects and campaigns.
Bachelor's degree in marketing, Computer Science, Information Technology, or a related field.

Nice to Have

Microsoft Dynamics 365 Marketing certifications.

Qualifications

Bachelor's degree in marketing, Computer Science, Information Technology, or a related field.
3-5 years of marketing experience.

Benefits & Perks

Competitive salary range of $120,000 to $130,000.
Medical and dental care benefits.
401k retirement plan.
Paid time off (PTO).
Parental leave.
Bereavement leave.

Working at Public Consulting Group

PCG is a remote-friendly organization committed to creating a culture where remote work remains vital to its success. The company values diversity, inclusion, and merit-based employment, fostering an environment where employees feel empowered and accepted. PCG emphasizes health, equality, and prosperity for all, aiming to positively impact the public sector industries it serves.

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