Marketing Automation Manager

About the Role

Key Responsibilities

• Utilize Salesforce Marketing Cloud to design, implement, and manage marketing automation workflows and initiatives.
• Conduct a comprehensive audit of current marketing automation processes, identifying areas for improvement and developing strategic solutions.
• Create and integrate member segmentation profiles to enhance targeting and personalization.
• Develop and execute high-impact automation workflows, including establishing baseline performance metrics.
• Plan and conduct A/B tests to optimize campaign performance, conversion rates, and overall marketing productivity.
• Implement advanced segmentation and personalization strategies, including dynamic content and predictive modeling.
• Design and execute membership automation strategies, such as personalized renewal campaigns, onboarding sequences, and reengagement initiatives.
• Generate detailed analytics and insights, including dashboards for marketing performance and member engagement.
• Document standard operating procedures (SOPs) and provide cross-training to enable marketing team members.
• Collaborate with designers, developers, and project managers to ensure seamless implementation of automation initiatives.

Requirements

• Minimum of 5 years of experience in marketing automation and digital marketing.
• Proficiency in Salesforce Marketing Cloud; certification is highly preferred.
• Strong ability to assess and optimize marketing automation platforms, including journey mapping and opportunity identification.
• Experience in creating data strategies and integrating member segmentation profiles.
• Proven track record of developing and executing automation workflows with measurable results.
• Expertise in A/B testing methodologies to enhance campaign performance and sales growth.
• Familiarity with advanced segmentation techniques, dynamic content personalization, and predictive analytics.
• Knowledge of HTML, CSS, and other tools for email campaign design and execution.

Benefits & Perks

• Medical, vision, dental, and life and disability insurance.
• Eligibility to enroll in the company 401(k) plan.